You may be wondering what the benefits of Google Adwords are and how can you use Google Ads to get the highest return on investment.
Today’s article, 8 Benefits Of Google Adwords To Grow Your Business, we will be discussing how you can properly maximize your Google Adwords to support your business.
Watch the video version of this article below:
Benefits of Google Adwords
In over 20 years of digital marketing at WSI, we’ve worked with all aspects of digital marketing from SEO, social media, Facebook ads, email marketing, and so on.
There are so many benefits of integrating Google Adwords to your business. Adwords is the fastest, most predictable, and scalable source of incoming leads. Best of all, it works to varying degrees and it works best when paired with all your other marketing strategies. You can have the most dramatic results.
I suggest you check out our 8 Pillars to Digital Marketing Campaign here. This is a digital planning methodology showing how we use all the different digital marketing channels together and we place them in a way that one helps the other perform better.
Advantages of using Google Ads in your marketing strategy
1. Guaranteed top visibility.
Your ads are guaranteed to show on the top search results in Google for your target keywords.
2. Speedy results.
Yes, Google Ads is faster than SEO when it comes to results. SEO is a great marketing tool but it’s a long-term strategy that takes months to build up.
On the other hand, Google Ads results are immediate. Once you define your geo market, keywords, headlines, bids, and landing page experience, you’ll see results coming in immediately.
Google Ads takes careful management bidding up or down as needed, discovering negative keywords, and eliminating the budget wasters in your campaign.
3. A safe place to advertise.
The results Google Ads give you are all intent-based. This means that Google is the safest place for your ads.
Tip: Focus on high-intent keywords that show a person is in the market right now and about to buy. Put your ad in front of them.
4. Predictable results.
It’s the most predictable form of advertising that exists because you can bid in the auctions at a level that you can generate a profit with.
You can test which keywords, demographics, devices, and headlines are most profitable. You can bid down on terms that are not so profitable and you can bid up or expand your budget on the terms that are reliable, predictable, and consistently bringing in a steady flow of high-quality incoming leads.
Google Ads is most useful if your market is large. You can get almost unlimited leads. Google will tell you with accuracy how many searches each month for the terms that you are targeting in your market. Thus, you may get high impressions, which is the percentage of the market that you are getting. Unlike SEO, social media marketing, or offline advertising, you can tell how much business there is in Google Ads.
6. Access to YouTube.
Another of my favorite benefits of utilizing Google Ads is access to YouTube. Since Google owns YouTube, you can run and manage YouTube campaigns in Google Ads.
7. Run ads in Gmail
Another ad location you would not want to miss is running your ads inside every Gmail box of your users.
Fun fact: Gmail holds a 53% share of the 3.9 Billion email user globally
That alone posts an opportunity for you to run your ads in Google. And another reason for using Gmail ads is it’s cheap.
Gmail ads are one of the most underused tools that Google offer and so it’s cheap to use.
8. Best place to remarket.
The remarketing ability in Google Ads has what we have found the very best results because so much of the world’s population is using one or more products of Google. Thus, remarketing can be very effective since you are provided with so many platforms to show your ads.
So why use Google Ads? Well, why not? This is a flexible ad network that suits well for businesses of all sizes. The 8 benefits above are enough reasons for you to start advertising in Google Ads to see your business grow using this great platform where you can set your budgets and other advertising goals.
PS: If you’d like to learn more about Google ads and digital marketing, we wrote an ebook called Digital Minds. It’s a great Google Adwords tutorial for beginners and even experts. You can download the ebook here for FREE!