In today’s article, Ad Groups Best Practices To Help Your Campaigns, I will discuss the best practices for your Google Ads, why they are so important, how to set them up, and how they will help you achieve profitable campaigns.
Watch the video version of this article below:
Ad Groups Best Practices
Ad groups may make or break your campaigns. The purpose of your ad group is to help make your ads more relevant to specific audiences. It also allows you to start testing audiences against each other. It also helps see which group of keywords are performing well, are budget waters, and which keywords are bringing in money.
Oftentimes, I see campaigns that have different types of ad groups running. When you do that, you totally lose the ability to test. Let me show you how you should properly set up your ad groups in your Google Ads campaign.
Setting up ad groups
Go through the campaign screen setup and then it will put you into the next step, which is your new ad group setup. Name your campaign. In the example here, I named it “ad group number one”
Put your keywords. In my example, my primary keyword is weight loss. One thing I want you to know is that your keywords give you control of how your ad groups will be performing. These are 4 types of keyword matches:
- broad match
- phrase match
- exact match
- broad modified
When you’re setting up your campaign, the broad match keywords are keywords that are too generic or broad. For example, weight loss. Do not use broad match keywords unless you have mass budgets and you can just blanket the market for every broad match term.
Google does a great job of trying to find you broad matches but you can burn a lot of budget by doing this. So never use broad match keywords. These are too general and it does not target your market plus you will spend more money on these types of keywords.
When you enter a phrase keyword, Google will pull up related keyword phrases. Like for example, the keyword “best weight loss program” will have results like weight loss center or weight loss near me. These are a similar keyword phrase that has “weight loss” in the phrase match.
The keyword phrase match allows you to get a little bit more specific and it starts bringing keywords down to specific ones based on your keyword phrase.
When you are doing an exact match for your keyword research, you need to put the keyword inside the parenthesis so Google can search for exact match keyword search.
The results for keyword exact match can help you become profitable, but at the same time, you can also lose a lot of traffic because you may also lose a lot of traffic by cutting off a lot of similar or related keywords.
The broad modified keyword search allows you to use variations of the keyword searched. For example, we search weight loss program, we can expect results like the best weight loss program, program for weight loss, and keywords that both have weight loss and program within the keywords. It does not matter the placement, as long as all keywords are included in the search results.
There are advantages and disadvantages of using the different keyword types for the Google keyword search tool. You can experiment with the different kinds of keywords but always remember to stick to keywords results that are specific to what your market is searching for online.
You can take your keyword research to the next level by putting in modifiers. Modifiers will help you cut any broad terms and gives you great keyword variations.
I hope the tips above help you in improving your keyword research. These tips will greatly help you cut your ad budget and will help you come up with more successful campaigns.