Perhaps you’ve written headlines and felt they were good, but you found that your click through rate (or CTR) was low.
I feel your pain, believe me. I’ve been there also. I stepped back, looked more closely, and noticed that I did not have a good headline writing strategy.
I got really good at writing effective and compelling headlines and I immediately saw my CTR and revenue improve dramatically. It’s amazing what great headlines will do for your Google Ads campaign profitability.
In today’s article, Write The Best Headline For Google Ads Quickly, I’ll show headline ideas and give you Google ads headline examples that will make your campaigns more profitable.
Watch the video version of this article below:
With Google ads on average only 2-3 out of 100 people will click on your ad
That’s a fact! And most people are often shocked to know that only 3% on average click their headlines.
The headline is the most important content to have when it comes to Google Ads. That’s why I’ve prepared Google Ads headline examples to help you write the best headline possible for your own Google ads campaigns.
Remember this: every element of your headline copy has just one purpose: That is to be a compelling hook and get the click through to your offer.
Your headlines must have 3 things:
- It should include the search term
- It should be relevant to what they are searching for, and
- It should convey the benefit to your customer
So where do you start? How do you nail the best headlines for Google Ads?
The first step is to do a keyword research. This is where you need to know what people in your industry are looking for and more importantly, what their intent is.
I recommend that you use Google Ads search tool for keyword research and Tube Buddy for further reference of your keyword.
You would think these two tools are the same but no they are not. YouTube leans towards the “how to” terms, and with my experience, using both tools provide me better headline ideas for Google Ads.
Remember: You should write headlines with audience “intent” in mind. This will come to you when you do your keyword research.
Great headlines should speak in the language and the intended results of your audience.
Here are 10 Google Ads headline examples that you can pattern:
Best headlines for Google Ads
1. Here’s a Quick Way
When your audience intent is a nagging problem, you present a quick solution. For example:
- Here’s a Quick Way to Get Over the Itch
- Here’s a Quick Way to Get Rid of that Flu Away
- Here’s a Quick Way to Stop Snoring for Good
2. The Secret
When insider secrets are revealed for audiences who are interested to know
- The Secret of Growing Your Instagram Followers
- The Secret of Protecting Your Assets in Litigation
- The Secret of Getting Your Loan Approved
3. Little Known Ways
Another way to create “insider secret” headlines, is starting off your sentence with Little Known Ways:
- Little Known Ways to Hack Google’s Gmail
- Little Known Ways to Lose Weight Quickly and Safely
- Little Known Ways to Make Money Without a Website
4. Who else wants
“Get into the bandwagon” headlines, where audiences are asked to
join, to try, or to get into. This usually starts with the question “Who Else
Wants… like:
- Who Else Wants to Get Their Dream Job?
- Who Else Wants to Get the Lowest CTR with the Highest ROI?
- Who Else Wants to Learn the Easier Way to Manage your Social Media Accounts?
5. World Class Comparison
Set a world class example for comparison. These are already proven actions and using these as headlines is a great way to get the interest of your audience. Gatorade milked this one fully with the “Be Like Mike” campaign featuring Michael Jordan in the early 1990s.
- Speak Spanish Like You Were Born There
- Party Like Paris Hilton
6. Here is a
Offer a helping hand to target customers who greatly need help. For example:
• Here is a Technique That is Helping Homeowners Save Hundreds on Insurance
• Here is a Technique That is Helping Children to Learn Fast in School
• Here is Technique to Avoid Stress
7. What Everybody Ought To Know
Spark curiosity in your headlines. Curiosity is an emotion that entices the target audience and appeals to their inquisitiveness and need at the same time. For example:
- What Everybody Ought to Know About Mobile-Responsive Design
- What Everybody Ought to Know About Adjustable Rate Mortgages
- What Everybody Ought to Know About Writing Great Headlines
8. Have or build
Headlines starting with “Have a” or “Build a” is good for audiences that you want to tap on their vanity, dissatisfaction, or shame. Examples are:
- Build a Body You Can Be Proud Of
- Have a Smile You Can Be Proud Of
- Build a Blog Network You Can Be Proud Of
9. Get Rid Of
Another way to address your audience’s problems, specifically
painful problems or unfulfilled desires is to start your headlines with “Get
Rid of..” and end it with “once and for all”, suggesting you got THE solution
to their problems:
- Get Rid of Your Unproductive Work Habits Once and For All
- Get Rid of That Carpet Stain Once and For All
- Get Rid of That Lame Mullet Hairdo Once and For All
10.Have Your Cake and Eat it Too
The next one is a classic example patterned to “have your cake
and eat it too” headline — and who doesn’t like that? You get the best of both
worlds. For example:
- Now You Can Quit Your Job and Make Even More Money
- Now You Can Meet Sexy Singles Online Without Spending a Dime
- Now You Can Earn Money Without Leaving Your Home
Conclusion
Writing the best headline for Google Ads is not rocket science. It takes an understanding of what causes to click on that ad.
The critical point to remember here is people click that ad because it shows something about them, their intent.
These 10 of the best headlines for Google Ads are a good base for you to model and write your own Google ads headline examples that get clicks, customers and of course, more revenue.
Be creative, you can layer and tweak them with other elements, anything to make your headlines stand out and be truly irresistible.
Then test them in Google ads, let your audience vote with their click through rates. If you do, you will win. I promise you that.
