In today’s article, Create A Video Ad Sequencing In YouTube, I am going to discuss what is video ad sequencing for YouTube and video, how you can utilize this to to tell a story, and how you can actually create a funnel that is going to show your viewers a series of videos in the order that you want them to go.
Watch the video version of this article below:
The benefits of YouTube video ad sequencing
There are so many advantages to ad sequencing like you can use video ad sequencing to build interest, you can use it to reinforce your marketing message, and you can use it to literally create an amazing funnel.
One of my favorite features in the video ad sequence is the conditional logic it provides. For example, if your customer saw your video, you can show to them video number 6 next. If they skip video number 6, you can show them video number 3 instead. This is a powerful tool but many YouTube advertisers don’t take advantage of this.
Aside from the conditional logic, the video ad sequencing in YouTube also allows you to create amazing funnels inside the Google Ads dashboard, which I am going to discuss here.
But before setting up your campaign, make sure that you do your keyword research first so you’re targeting search ahead of time. This will help you choose the topic that your target audience likes.
In the Google Ads dashboard sequence path column, you can see every step of your funnel, you can see the interactions, you can see the impressions, the views, and the skips.
In this case, the impression views and the skips are more important than views and view rate. These are the triggers for the conditional logic that is based on impression views and skips.
What is video ad sequencing on YouTube?
Video ad sequencing is directing your viewers to your ad sequencing funnel. You can properly direct them to the first video and to the next videos based on the logic and the steps that you have set up.
Sometimes your viewers will watch the videos in a linear manner or as they appear. However, there will also be instances that the viewers will be bouncing through the funnel.
Utilizing the conditional logic, you can direct your visitors to move into a series of steps that you’ve laid out based on their behaviors. I suggest you be very creative in sequencing your videos to run a successful campaign.
For example, you can use humor in your video ad sequencing and say something like: “Hey, you skipped my last one. Please don’t skip this one. If you skip this video, you don’t want to do that because…”. Use creativity to properly make your visitors watch as many videos in the video ad sequencing that you have set up.
Video ad sequencing cap
Take note that there are some capping settings as well that you can utilize. You can set your frequency capping for video ad sequences to limit the number of times people see that sequence.
The default frequency cap is one sequence per person in a 30-day period. If you want it to be a little bit more often, you can go into the settings and you can change the cap to one sequence per session in a 7-day period. There is no definite rule here and it’s totally up to you how aggressive you can be.
Setting up a YouTube video ad sequencing feature
Go to your Google Ads dashboard to create a campaign. Choose video as the type of campaign to use. Go through all the settings on the page and at the bottom, you will be able to see the Create your video ad sequence option.
In this section, you can use some of Google Ad’s tools like you can do prompt and inspire, you can attract and direct, and you can engage and differentiate. You can also opt for short video ads of less than 30 seconds or you can just create your own custom sequence.
With this option, you are bringing in, creating relationships, and awareness to your audience. It is important to expose your brand 13 times to your target market before they start connecting with you.
My challenge
The beauty of using video ad sequencing is letting your audience become aware of your brand. This is a powerful tool and we are going to use this feature more often in our own agency.
In fact, I am launching a campaign myself for our own funnel. I will keep you posted and will create a blog post of my experience and how it worked out for me.
