What’s the difference between Google ads and Facebook ads? Which one is best for your business? In today’s article, Difference Between Google Ads And Facebook Ads, I am going to show you the difference between Google ads and Facebook ads, including which platform is best suited for your business.
Watch the video version of this article below:
Difference Between Google Ads And Facebook Ads
However, the question most often asked is: Which platform is the best? Well, there isn’t one best platform as the answer is more complicated than that. Both platforms are great but you need to understand their differences.
The Facebook platform is for people who like to connect with friends. This platform is best for interruption advertising, which means you need to think of ways to interrupt the purpose of people on Facebook. Since Facebook is a platform for connecting people, then you as an ad advertiser should think of how you can break that pattern.
Get yourself a smart strategy to notice your ads and make people click on your ad to bring their attention to your landing page and to convert them from visitor to customer.
The Google platform, unlike Facebook, is full of audience intent. Additionally, Google owns a lot of major properties online. So when somebody is searching for something, Google has now become the “go-to” place for search.
What’s great about it is can know your audience’s intent and you can get in front of that particular traffic. You can generate unlimited, consistent leads from Google. Here’s how:
How to advertise on Google for your business
You need to learn how to do keyword research and also understand the number of searches in a month for your target keywords. If you are signing up for Google ads, you also need to know the number of bids for those keywords.
Keyword research is a very important factor when it comes to marketing your business online as people use keywords to search on Google. Whether you are doing SEO or running ads, you need to learn how to do your keyword research.
Write good ad copy
A good ad copy includes great headlines to attract your customers. The headlines should be keyword-rich as well, so again, keyword research is essential.
Try to utilize ad groups as well and group similar keywords in one ad group. This will easily help you determine which ad group performs well and which ones don’t. By doing this, you are saving money on advertising.
Good landing page
Once you have created an award-winning ad, you need to also create a good landing page wherein all information that you placed on your Google ad copy is reflected on your landing page.
Facebook platform is a great platform for advertising, however, there’s still no guarantee even though you’re giving the message to the right people. You still have to test. The Facebook platform is great for lifestyle brands and trendy stuff. You can target business owners and Facebook page admins so the probability of hitting a business owner is extremely high.
The bottom line: Which one do I personally use, Facebook, or Google? Google will give you the biggest return on your investment. With Google ads, the intent is there, you can target the right audience that you can convert well to customers.