Digital marketing directors are constantly trying to find new customers, but they’re using the same old digital marketing strategies. Have you ever felt like you know there’s gotta be a better way?
In today’s article, Digital Marketing Channels List, we will take the road less traveled and discuss to you the different ways to do digital marketing with more opportunity for your business.
Watch the video version of this article below:
I will be discussing more of the most underused digital marketing channels that I have discovered and you can also take advantage of them immediately to start generating more new customers. Let’s start.
Underrated digital marketing channels
Google remarketing campaigns
Everybody is trying to drive traffic to their websites, but few are really doing smart multi-channel remarketing. You can do this by creating micro goals and macro goals on your website. You can separate hot prospects from the cold uninterested ones that won’t be converting at all.
When you use macro goals, for example, those are people who fill out the form, who contact you, and who purchased from you. On the other hand, the micro goals are the behaviors that show interest like time on the side, the buttons that they press, the videos they watch, or the scrolling to a certain part of your page.
You can use display ads, you can use video ads, and you can use social retargeting for as low as 1 cent per click. Google ads can help you market to more warm traffic.
Every good marketer knows it is cheaper, more productive, and smarter to market to warm traffic than it is to cold traffic. This is a huge opportunity if you’ll take the time to make sure that you have built-in scoring with micro-goals to combine them with your remarketing strategy.
Bing
While Bing is not as big of a search engine as Google, you can take advantage of their search engine and run Bing ads since it is cheaper than Google ads.
Another advantage of advertising in Bing is you have less competition and you can easily dominate the search results on this platform. You can generate a good amount of leads and you can do it for a very reasonable price.
LinkedIn is a different platform and can be less famous than Facebook and Instagram. However, if your target is B2B, then you can go and target or run ads to target a position, an industry, or a company.
You can run ads inside LinkedIn to target a specific company or city/location. LinkedIn ads are cost-efficient if you’re into B2B.
Email marketing is one of the overused marketing strategies. The downside to using email marketing is a lot of people hate receiving spam emails. But here’s a little known strategy that works wonders if you like to use email marketing for business– you can run Gmail ads.
You can set up Gmail ads to show on the user’s Gmail dashboard. You will be seen not as an intrusion or spam. You got the guaranteed placement inside the users’ Gmail accounts.
You can use this marketing strategy for display, visibility, and brand awareness.
Conclusion
Those are my top picks for you as far as digital marketing opportunities that are underused. Take this opportunity to properly utilize these marketing strategies because when it comes to marketing, it is always good to win. Go to the road that’s less traveled and use these marketing strategies in your favor.
