Google has confirmed that 15% of search terms are brand new and have never been used before because of Alexa and Google home. Digital marketing strategy for new businesses or old should include keeping up, but most are not.
In today’s article, Digital Marketing Strategy For New Business, I’ll show you how new terms are changing and how your digital marketing strategy should keep up.
Watch the video version of this article below:
Keywords for your business are changing rapidly and it’s because search has changed from keyboard to voice. The traditional search was on a desktop and those search terms are where most SEO campaigns focus their effort.
With mobile now exceeding desktop searches, the terms have evolved in asking Siri. The
the term ‘near me’ shot to the top as a result of people searching from mobile phones wanting to find a business near them.
But now we’re seeing voice command devices populate the market and the searches are evolving to terms we have never seen before.
The mistake business businesses make is that they are not evolving with these keyword changes and are stuck in the past.
Understanding your keywords and the trends and running regular keyword searches and optimizing your business for those will be of great help to you.
For example, “Hey Alexa, order me some shampoo”, is a brand new term that never existed and there are now over 1.2 million new terms that have evolved and continue to evolve as more people rely on voice command devices.
As they get more accurate and more reliable, greater amounts of people will use them and the search terms will continue to grow. These are the same tools we use in our agency every day.
Google keyword research tool
You can find the free Google keyword search tool in the Google Ads campaign manager. You need first to sign up for a Google Ads account to access this tool.
So inside the Google Ads manager, click the wrench icon and come over to the planning section.
From here, you just go to keyword planner and click “discover new keywords”. You can type in whatever keywords it is that you want to search
You can also put in your domain or find a competitor that has a really massive strong online presence. You can get results for keywords too
I like to come into the competitor’s section and sort by high to low competition. Then I like to go to the section to see what people are bidding for and search by the most expensive keywords. This will tell me the cost of my Google ads for that keyword
Google Trends
Google Trends by its name will provide you the trending topics on Google search.
For example, we typed in the keyword “facemasks”. You can see below that nobody was searching for this term. However, in the month of March, the term got a high volume of search
Conclusion
Those are the two recommended tools I use for my keyword research. I hope that my tips can help with your digital marketing strategy for business. Try them in your business and let me know what new terms you have found.
