Google has confirmed that 15% of search terms are brand new and have never been used before because of Alexa and Google home. Digital marketing strategy for new businesses or old should include keeping up, but most are not. I’ll show you how new terms are changing and how your digital marketing strategy should keep up.
Keywords for your business are changing rapidly and it’s because search has changed from keyboard to voice.
Traditional search was on a desktop and those search terms are where most SEO campaigns focus their effort.
With mobile now exceeding desktop searches the terms have evolved in asking Siri. The
term ‘near me’ shot to the top as a result of people searching from mobile phones wanting to find a business near them.
But now we’re seeing voice command devices populate the market and the searches are evolving to terms we have never seen before.
The mistake business businesses make is that they are not evolving with these keyword changes and are stuck in the past.
Understanding your keywords and the trends and running regular keywords searches and optimizing your business for those will be of great help to you.
For example, “Hey Alexa, order me some shampoo”, is a brand new term that never existed and there are now over 1.2 million new terms that have evolved and continue to evolve as more people rely on voice command devices.
As they get more accurate and more reliable, greater amounts of people will use them and the search terms will continue to grow.
So I’ll show you how to stay ahead of search with two free tools directly from Google.
These are the same tools we use in our agency everyday.
The first is Google keyword search tool, and I’ll show you how to use it in the video above.
The next tool you should always be checking search terms with is Google trends, and I’ll show you how to use it in the video also.
And so those are my tips to help with your digital marketing strategy for businesses new and old that want to stay ahead of competition and continue to thrive. Try them in your business and let me know what new terms you have found.