Today’s post is a question mostly asked by small business owners: Do Google Ads Work For Small Businesses? The answer is yes and no.
If that leaves you with another question as to why? Yes, because Google Ads as we know is a guaranteed listing in Google search results for the keywords that everyone wants to rank for, even for the hardest keywords available online.
On the other hand, Google ads may not work well for small businesses when one does not know how and when to properly optimize the keywords for the ads.
That being said, if you are a small business owner who is planning to do Google Ads, this article will discuss the top 3 Google Ads pitfalls that I always see from most of my clients.
I will also tackle down how you can avoid these pitfalls to ensure that you are not spending money on ads that do not convert.
Common pitfalls when running Google Ads
For starters, Google ads can be overwhelming and as a result, most business owners are lost. And for this reason, most of these owners go overboard and it can be anything from keywords selection to how you target your ads, whether its location, device, or networking targeting, without even realizing if these things actually convert for them.
How to avoid this mistake? Keep everything simple.
For example, when choosing keywords, target your keywords to the T, even when this means going negative with your keywords.
Go for refined keywords to improve the quality of your results. Is the keyword “vegan shoes” makes sense if your business produces “genuine leather shoes”? No. Then, you can make “vegan shoes” a negative keyword for your business.
Most small business owners are too busy doing and checking their Google ads campaigns. However, they always miss to check and view the entire progress of their campaigns and they are left to wonder, why is my campaign not converting, when I am paying too much for this keyword?
How to avoid this mistake? Track your results using Google Analytics
For an in-depth analysis of your Google ads progress, I highly recommend you use Google Analytics. This is a good tracking tool where you can see your campaigns, ads, ad groups, keywords, and other information that help you see the overall progress of your campaign, including why you are spending too much money without getting results.
The reason why Google ads are not working for some small businesses is that they quit too soon. I would be honest with you by saying this: Google Ads is not that easy, at all. However, success in Google Ads is not impossible to achieve. So, having said that, those who fail at their first campaign and quit, won’t really be able to achieve success in Google ads.
How to avoid this mistake? Be patient and focus more on conducting tests until you achieve better results.
The truth of the matter here is, seeing results in Google ads requires time, patience, and hard work. Instead of quitting after a failed campaign, go back and read pitfalls #1 and #2 to check what you are doing wrong and what you are missing.
Run some tests to see different results and do your homework by learning more about running a successful campaign in Google ads. The Internet is full of free information about this.
Now that you got these tips, I wish you are now more confident in achieving your Google Ads success. Remember, Google Ads is about turning a profit so instead focus your strategy around being profitable. Good luck! 😊