Facebook ads are getting more expensive and more competitive than ever. It’s become very crowded and ad prices have sky-rocketed which has led to businesses having to look for alternative marketing channels.
Do not get me wrong, you can generate outstanding great revenue from Facebook ads. But if you have not found Facebook to be profitable, this article, Dump Facebook Ads- The Best Alternative Marketing Channels, will show you some marketing ideas and give you some great alternative marketing channels that you can use as alternatives to Facebook ads.
Watch the video version of this article below:
DUMP FaceBook Ads -The Best Alternative Marketing Channels
Alternatives to Facebook Ads
YouTube ads are one of the best marketing ideas for business because they are affordable, and not many people use YouTube ads correctly.
The biggest advantage of using YouTube Ads is that you can target your audience based on intent, which you cannot do with Facebook Ads.
For example, you’re an attorney. Anyone searching for the term ‘personal injury attorney near me’ is considered an in-market audience, or people who are actively looking for an attorney near them. The chances of them hiring an attorney are extremely strong.
Putting your Facebook videos in front of in-market audiences on YouTube is one of the best marketing ideas for business. The cost is extremely affordable since you can get video views for anywhere between 2 cents to 30 cents (the CPC’s are usually $2 to $3).
Like YouTube, Google ads are highly targeted and are also based on audience intent. If you do good keyword research and hone in on your ideal customer, you can get very high-quality leads.
Unlike Facebook, Google Ads are intent-based and often offer a safer alternative for businesses who can’t get Facebook Ads to be profitable.
Here’s a tip: you can pair Google Ads with YouTube Ads using a remarketing campaign. You can gauge your audience’s behavior and determine if they are seriously interested or not based on their actions.
If someone hits your landing page, and spends over 3 minutes on the page, watches a video to 100% and clicks through the pages on your site, that’s a good prospect. Do not let them get away.
Instead, set up a YouTube ad video and banner ads to remark them and bring them back to your website.
The combination of Google Ads and YouTube Ads together is one of my favorite marketing ideas for business to use profitably.
Shopify reports that 92.8% of 350 million active Pinterest users are using Pinterest to plan their purchases. The average order value generated from Pinterest ads is $50.
That’s higher than any other major social platform. It helps you get traffic awareness, video awareness, and engagement. That means you can accomplish a lot for your business goals through Pinterest, especially if your content has visual appeal and you’re selling e-commerce products.
The next of the alternative marketing channels are Twitter ads. A lot of people overlook and underestimate Twitter, some even think that Twitter is dead. It’s not. Twitter has great potential.
In fact, their overall growth has plateaued over the last few years, but they still have over 330 million active users. And over 40% of Twitter users access the app every day. Twitter users active sending hundreds and millions of tweets.
According to Pew Research Center, a big part of the user base is adults, a profitable audience to market to.
There are several different objectives that you can optimize your campaigns for Twitter. You can optimize for app, installs, followers, tweet engagement, promote video views, website clicks or conversions, app re-engagement, in-stream, video views, and awareness.
Like Facebook, Twitter allows you to pay for a click or for a view. It’s a good marketing channel.
LinkedIn has over 616 million users and the cool thing about LinkedIn is it’s a great platform for businesses that sell business to business (B2B). Eighty percent of all B2B social media leads are generated through LinkedIn.
LinkedIn Ads a little bit more expensive but the potential return on investment can be quite high too. This is because you are not only selling a one-time product but making connections and developing relationships that can turn into a long-term revenue stream.
The average lifetime value of a LinkedIn lead can be thousands of times higher than a Facebook Ad sale.
There are surely more online marketing channels that you can explore. However, these ones I mentioned here are enough for you to get an overall online presence.
The above marketing channels are one of the best marketing alternatives to Facebook Ads. Test them out to see which ones work well for you.