A carefully planned and engaging email marketing strategy remains one of the most effective ways to develop new and repeat business.

In today’s article, Email Marketing Best Practices, we will discuss how you can use email to improve lead generation and customer retention.

 

Watch the video version of this article below:

5 essential email marketing tips for today’s business

1. List segmentation

 

Using appropriate incentives to qualify build, and then segment your email list will ensure that each message is targeted at the most receptive audience. When it comes to increasing email conversions, the relevancy of your message is key.

 

2. Share worthy content

 

With your list segmented, you are now ready to prepare content that appeals to your customers. Creating a library of articles, white papers, reviews, and targeted promotions will enable you to publish content that gets read and shared.

 

3. Less is more

 

The days of subscribers reading through long newsletters are gone. Keeping your email message short and to the point, using headlines, subheadings, and images is more in line with the way readers scan online content.

 

4. Integrate with social

 

There are a number of things you can do to integrate your email and social marketing. Done well, email and social complement each other in order to increase subscribers, grow fans, and encourage content sharing.

 

5. Make it mobile

 

Preparing your emails for mobile viewing is now vital due to the number of people accessing their emails from a smartphone. Designing for mobile means your messages need to be more focused and responsive.

 

Conclusion

Some of your contacts may take a little more nurturing than others. But at the end of the day, the stronger your relationship with your email database, the more valuable it becomes to your business.