Let’s take a look at all the different types of ads available for you to incorporate into your Facebook advertising strategy:
When you think of Facebook ads, the odds are pretty good that you are thinking of website traffic ads — first of all because this is one of the most common ways that companies advertise their presence online, and second of all because these ads tend to stand out a bit more as being “ad-like.” Here are the three primary types of website traffic ads:
Link Click Ads. As the name implies, these ads are oriented toward directing users to an external website — usually either your homepage, a sales page, or a specially-created Facebook landing page.
Video Ads. These ads are pretty similar to link click ads — the only difference is that they replace a static image or text block with a moving video. Video ads necessitate greater expenditure on your part: not only do they cost more per click, they also require you to create a marketing video, which isn’t cheap. However, they also convert at a higher rate, which makes them an attractive option for your Facebook Advertising strategy
Boosted Page Posts. Like typical click and video ads, these ads direct users to an external site — however, they are unique because they are created to replicate the look of a normal Facebook post.
Sales and Leads
Web traffic is great — but businesses looking to make immediate sales will almost certainly be more interested in incorporating these ads into their Facebook advertising strategy.
Multi-Product. Imagine a slideshow displaying your products along with direct links to purchase pages for those projects. Now imagine that slideshow is integrated into a popular social media platform. This is, in essence, the driving idea behind multi-product ads, which are especially effective for “impulse” type consumer products.
Dynamic Product Ads. If you like remarketing, then you’ll love dynamic product ads. These advertisements are customized based on your customers’ past actions or inactions, allowing you to cultivate lasting customer relationships.
Collection Ads. These are similar to the aforementioned multi-product ads, but they display multiple products at once. For this reason, collection ads tend to work better as desktop ads than on mobile.
Canvas Ads. Also similar to multi-product slideshows, canvas ads are the ultimate interactive experience that allow users to explore your products in a truly engaging way: the extra price tag on these ads has proved well-worth the investment for many organizations.
Likes and Engagement
If growing your social media presence is an important goal for you, then these advertisements might be right for you.
Page Ad Likes. Featuring another self-explanatory title, these ads focus utilize a small snippet of text or a photo to encourage viewers to give your page a like.
Page Post Photo and Video Ads. Focused on highlighting photos, these advertisements do offer space for a bit of text or even a hyperlink — though you shouldn’t expect any casual passerby to pay much attention to anything but the photo or video itself.
Here are a few additional ad types to incorporate into your Facebook advertising strategy:
App Ads. Encouraging customers to download your apps directly through social media can provide a big boost to your mobile presence.
Event and Offer Ads. If you want to highlight a time-sensitive subject, then these ads are a perfect fit for your Facebook advertising strategy.
To learn more about social media advertising, SEO, and how the two topics intersect, visit WSI Priority Media online today!