As a local business marketing expert, I always recommend that local business owners take the top results in the Google 3-Pack.
The Google 3 Pack is a method that Google uses to display its top 3 results for local search. For example, when a user searches for “restaurants near me”, the Google 3 Pack will display the top 3 restaurants near the searcher’s location.
In this article, Google 3 Pack: Rank #1 In 11 Hours, I will be discussing how your local business can get the top 3 spots within 11 hours (or even less) to generate a consistent flow of new customers.
Watch the video version of this article below:
This article will cover the tips you can apply to get the number one organic ranking. I will also show you how to set up your Google ads maps listing.
When it comes to Google ranking, the more visible you are in the search results, the better. Having said that, your goal is to get that number 1 spot in the organic search results as well as in the Google 3 pack listing.
How do you outrank your competition? Simple: through pay per click! Most people click on a listing and buy from businesses listed in the Google 3 pack. That’s why Google Ads is your new best friend since it allows you to buy that spot. And here’s another amazing thing: you can get out of the rat race because you ONLY pay if someone clicks your listing.
Tips to rank on local SEO Google 3 Pack ranking
Claim your Google My Business (GMB) profile
The first step is claiming your Google My Business profile so you can be authorized to manage your profile on Google listing. If you cannot claim your Google My Business, it is more likely that you already claimed your profile. Try to log in to your Google My Business to check if you can manage your profile.
For the complete details on how you can claim your GMB account, click this link here.
Verify your business listing is complete and accurate
Once you have claimed your GMB profile, the next thing you need to complete, and check is the details in your business listing.
This is very important since you need to match your name, address, and phone number (NAP) in all sections where these details appear, or it will be difficult for you to appear in the Google 3 Pack ranking.
Everything should be exact. For example, in your address, street is spelled out, then make sure it is spelled out the same way on all properties, everywhere on the web.
If your business is already listed to a lot of business listing sites online, I advise you to check each listing for data accuracy. This can be a load of work, but you can check all your existing listings with the help of this free software.
Keep an eye on your Google reviews
Always keep an eye on your reviews in Google as this is also an important factor in ranking. Local searchers always check customer reviews on Google.
I recommend you get as many of your happy customers to leave your reviews as possible. If your competition has more than you and you need more of your customers to leave reviews use this automation review software. It’s a great software that helps you get your real, legitimate customer reviews online faster.
Another important thing you need to do when managing customer reviews on Google is responding to reviews promptly. Thank your happy customers and at the same time, respond to all your negative reviews as well. Remember, you can change these upset customers to your future customers through good customer service.
For people reading these reviews and your responses to each review, you are eliminating their doubts with ownership, responsibility, and courteousness.
Another tip you can apply when it comes to responding to reviews is you can use this opportunity to state your company’s values.
For example, when it comes to responding to negative reviews, you can start with this sentence: “I’m sorry to hear that you had that experience” or you can also add, “We strive for an outstanding service, please contact us directly to resolve your issue.”
Post daily content
Google loves seeing you use their tools. Another thing that Google loves is you updating your listing with good and valuable content. These are secret weapons that will separate you from most of your competition. Google search engines love seeing you use their systems. Below, you can see the types of content that you can do with your Google My Business listing:
Proper categorization
Make sure your categories are properly set up and targeted for your business. Double-check your profile and check the business category your company is most suited to. Check the services that you offer as well and make sure that you are using the right keywords for your business.
Geotag your photos
Geotagging your photos will tell Google that you are the owner of these photos and these photos are taken on the location where your business is at.
If this is your first time geotagging your photos, you can easily accomplish this with the help of a tool called Geoimrg.
This is a web browser tool that helps you geotag your photos easily. You can simply upload your photos and put the geotag right in it. You can save it and upload that geotagged images right to your Google My Business listing.
Now that we have our business listing optimized for search, we now move forward to get you listed on top 1 of the Google Ads map listing:
How to rank #1 on Google map listing
Go to your Ads Manager to set up your ads. Click Create New Ad and then make sure you fill out the necessary information needed.
Once you reached this section: Ad Extensions, do not click the next button. Instead, click the drop-down button and click the locations extension. Click the drop-down option again and click Campaigns extension. Select Google My Business Listing once it appears on the option. Once that is done, click save and continue until you have successfully set up your ad campaign.
This is the most important step that most people running the ads campaign missed.
Conclusion
Optimizing your Google 3 Pack, running ads using location extension, and connecting your Google My Business listing to your Google Ads will guarantee you dominate the top spot in the Google search.
These are the simple steps that most people miss when it comes to ranking for local searches. You can easily apply these tips to rank your business in Google local search.