Conversion call tracking should be your bread and butter in Google ads because it is going to show you the right data that you need to help you be more profitable in your campaigns.
In this article, Google Ads Call Tracking, I’m going to show you what the Google ads call tracking tool is, why you need it, and how to set it up in your own Google ads account.
Watch the video version of this article below:
Google Ads Call Tracking
What is Google ads call tracking?
Google ads call tracking is a free tool from Google and you can access this under your Google ads manager dashboard. The Google ads call conversion tracking helps you monitor and track the phone calls coming in from your Google ads. We use this so often in our agency to test campaigns, seed performance, achieve better ROI, among many other reasons.
How to set up the Google ads call tracking feature
Go to your Google ads account and make sure that you have an active call extension. Then you need to run a location extension with a call option ad, or you have to have a call-only ad.
For example, a location extension with a call option looks like this
When setting this up, go to Tools and settings at the top, click on measurement and go down to conversions
On the conversions page, click on the blue plus button to start tracking conversions. You can set up your call conversions from call ads, call to a number on your website, and call on a number on mobile sites.
For the complete set-up, let’s say we have call ads from call extensions and then your category is phone call lead. Name your campaign call ad and then complete the necessary steps as you go.
Once you have reached the section on conversion count, if somebody’s called a couple of different times, you want to be able to count your conversions as one. Your call lane should be a number that is set for business and more importantly, you need to answer in 60 seconds every time there is a call.
The click-through conversion window will normally use a 30-day conversion window. And what you want to do is, include conversions and the attribution model. So if it is a short sell cycle like an emergency related service, it should use call. Services like plumbing or locksmith should use the last click. If you’ve got a little bit of a longer sell cycle like the leads will come through multiple times, then time decay is a good option.
Once you have reached the end of the setup process for tracking conversion, just save your settings, and your conversion call tracking is set to go. I hope this article helps you on how you can utilize your conversion tracking to improve your conversions.