What is the Google Ads display planner tool? How does it work? How will it benefit me?
Well, the Google Ads display planner is no longer around. In this article on Google Ads Display Planner, Google has made some major updates with this tool and I’ll show you where to access its features.
Watch the video version of this article below:
The new Google Ads display planner
The Google ads display planner was a Google Ads tool that provided ideas and estimates to help you plan a display ad campaign.
The display planner generated ideas on how to target the Google display network (GDN) based on your customers’ interests or your landing page.
The Google ads display planner however is no longer available. Google shelved it and improved it.
Its features are now available in the campaign creation and targeting in the Google Ads experience.
The new and improved Google Ads display planner simplifies targeting and eliminates the need of having a different tool to complete your tasks. Thus, you get information right when you need it. Plus, the forecasting has more ad formats and targeting options.
New features to utilize in the new Google Ads display planner
Targeting options: If you’re looking for targeting ideas, the Google Ads experience lets you target by using a word, phrase, or URL within audiences, topics, placements, and keyword targeting methods.
Inventory details: If you want to get inventory details, the new Google Ads experience helps you find your inventory details when creating a new ad group, or a new campaign, and when editing your targeting settings.
Performance forecast: If you’re looking for performance forecasts to determine how your campaign may perform, you’ll find them in the campaign creation process using the Google Ads experience.
Automatic targeting
For targeting that quickly and automatically optimizes, use automatic targeting. With automatic targeting, you don’t need to manage each aspect of targeting—just let Google’s systems discover what strategies work best for you.
To conclude
It is always useful to utilize the tools and features you find inside the Google Ads manager. However, before we start adding targets, I suggest you spend time on research first.
The tools that we get in Google Ads give us great starting points to research and test new opportunities. So go out there and find where your audience is and make sure that you fully understand and know how your ads will show up to your audience on each of your ad placements.
