At WSI Priority Media, we test and develop Google ads strategies in our agency every day. In this article, Google Ads Gmail Campaign, we share the things that work and don’t work to help you see better results with your Google ads campaigns.
When it comes to different Google ads campaigns, Gmail ads are one of the underused tools. And because it is underused, you can purchase Gmail ads at a very reasonable price. That’s a huge opportunity for you so.
Watch the video version of this article below:
Google Ads Gmail Campaign
Let’s break down my 8 valuable tips and how you can see immediate results using Gmail ads.
8 surefire ways to generate leads using Gmail Ads
1. You can utilize the large email list of Gmail users
By the number of users, it is now at 4.03 billion users to date. I don’t know anyone with that large of a list. Even if you have 100,000 emails, it still falls short to the mega list that you can have through the Gmail ads platform.
2. Track results through analytics (for free!)
Yes, with Google Ads, you get to also utilize Google Analytics for free to track your ad results. You can measure the reach, open rate, click-through rate (CTR), saves, forwards, and more. All right inside your Google ads Gmail campaign dashboard.
3. Wide options for audience targeting
Not only you are given a large list of Gmail users, you can also customize and target your readers through the Google Ads audience targeting. This allows you to be strategic in putting your Gmail ads in front of people who are in the market to buy from you.
The options range from custom audiences, in- marketing audiences, demographic audiences, Affinity audiences.
For setting up custom audiences, click this link here to access the tutorial.
4. You can generate leads in the Google Ads campaign
The option called “Leads” in Google Ads will help you get customers by encouraging the customers to take action. You can create different types of ads as well like search, display, shopping, video, and smart discovery.
5. You can generate website traffic in the Google Ads campaign
Another type of goal you can utilize in Gmail ads is the option “Website traffic”. Just like the Leads goal, you can target people who will likely visit your website.
If you are utilizing this option, make sure that your website is well-made. The landing page should be optimized with the things that your ad promised to convert those visitors to customers.
6. You can generate sales in the Google Ads campaign
With this option, you can run ads online, in-app, by phone, or in-store. This is a great opportunity for local business owners as you can also drive customers to your actual store through this type of ad targeting.
7. Utilize re-marketing strategy
How does re-marketing work? A potential customer visits your website and reads your content but did not contact you. He may intend to get back to you later. That is where re-marketing is needed.
Good re-marketing puts you on display ads wherever the customer who visited your website goes and in one of Google’s channels like YouTube for example. While he’s watching videos on YouTube, this customer your ads.
8. Use Gmail Ads as a re-marketing campaign
In addition to generating leads, Gmail ads work well with re-marketing especially if you are a brand. Branding and re-marketing in Gmail ads work well together. You can utilize re-marketing in Gmail ads so whenever a potential customer visits your website, you can re-market your business to this customer in his Gmail.
Gmail ads as I have mentioned, are often underused in Google Ads campaign. But this does not mean that it is not effective. You can take this advantage to run your ads at a nice deal since there is little competition to running Gmail ads right now.
My advice is to experiment and utilize all the options that are offered in Google Ads. You do not even need to start with a huge budget. A $10 a day will run a long way. Good luck!