In today’s article, Google Ads Keyword Planner Tutorial, I will be discussing about the Google Ads keyword planner tool and I will show you a tutorial on how to use this tool and how you can use this tool for your Google Ads campaigns.
Watch the video version of this article below:
Google Ads Keyword Planner Tutorial
The one thing I love about the Google Ads keyword planner tool is it’s a free tool that you can use, which has direct information to Google. You do not need to use any other keyword tool or third-party tools to do keyword research.
While I understand that some people are intimidated to use the keyword planner tool, well you do not have to. When it comes to running Google ads, I highly recommend that you utilize the Google keyword planner to your advantage.
How to use the Google keyword planner
Go and sign in to Google Keyword Planner here. Once you sign in, click the wrench icon to start using the keyword planner
To start searching for keywords, type in a seed keyword that you like to promote
You can customize the keyword results based on the location, which is great especially if your niche is targeting the local market. You can specify the location and Google will provide you a more detailed number of searches for that location
You may also search for keywords based on the domain that you enter below. The Google keyword planner tool is amazing at stripping keywords used from the domain.
What to look for when choosing keywords
The Google keyword planner tool can provide you with keyword trends data such as the example below
The trend data is helpful to assess the keywords that are trending monthly and to know which months these keywords are most or least trending. You can refer to this information to get an idea of how you promote your keywords for your business.
Another data that you should also look into is the cost per click or CPC, which you use to reference the amount of traffic gained for a keyword. You should compare the amount of CPC to the volume of traffic. A good amount of traffic with a low CPC is a good steal.
When it comes to keyword research, I suggest that you focus on long-tail keywords with intent. These keywords convert really well. You can go ahead and start using the Google keyword planner and practice looking for the right keywords for your marketing.
You may also save your keywords in one Excel or use Google Sheet Excel so you have a compilation of your keywords in one file.