When it comes to landing pages, do I use a landing page for my Google ads or do I use a website for my Google ads? In this article, Google Ads Landing Page Best Practices, I will discuss with you which types of landing page is best and some tips to help you get more conversions.
Watch the video version of this article below:
Google Ads Landing Page Best Practices
Which is the best landing page for Google? A website or a one-page landing page? Both types of pages can do well and it depends on how you place your content on it.
Landing page tips for Google ads
Keep it simple
One of the things that I want you to focus on is simplicity. When you are building either a landing page or a website for Google ads, remember to keep it simple, just like the Google search page.
Keep your audience engaged
By this I mean, your landing page content’s main focus should be the keywords used for your ads. Like for example on the website below, one of the keywords used is the weight loss calculator. The landing page contains a weight loss calculator that users can utilize ahead.
This is a perfect example of bringing in the exact keywords to your landing page in an engaging way so people will not leave the site.
Get your contact information on the top page
Always make sure that your contact information is on the top page. Additionally, when in mobile view, make sure the number is clickable and traceable so users will just click on the number to call. If it is possible, you may do the same for the desktop version, a clickable phone number.
Post social proof
Social proof serves as a badge of trust to your future customers. You can make social proof videos to make them more appealing to your web visitors. This is a good way to get their online trust.
A guarantee section is another way to get your visitor’s trust. When their purchase is backed with a guarantee, then it is more convenient and comfortable for them to purchase anything on your page.
Guarantees can be a 100% refund, a no-questions-asked guarantee refund, or additional cash for refund requests.
Like I have previously mentioned, a website or a landing page can both work and convert. However, if you want to get more conversions, just follow get all the important elements I have mentioned here on your one-page landing page and you can get more conversions than a full working website.
A full working website can have too many distractions, which is not a good sign for converting visitors into customers. Too many elements and too much unnecessary information can confuse your visitors and that they may miss your goal, which is conversion.
Create a clean, simple landing page with just enough information for your visitors. All you need to add are the things that I have discussed with you here and you can test it yourself if this type of landing page works for you.