What’s the best type of Google ads lead generation campaign? In today’s article, Google Ads Lead Generation Campaign, I will be talking about the best ways to be able to generate leads in your Google ads campaign. Additionally, I’m going to show you exactly how to be able to identify your lead generation and how to be able to do it well.
In my experience, lead generation is the heart of any campaign. It is a simple and straightforward source for traffic and if you look at the masses of every single company that is scaled, the lead generation strategy in Google ads is using a certain process and a certain type of lead generation technique.
Watch the video version of this article below:
3 major ad sources
Google ads
Google ads is a very good platform for leads because of its intent-based searches. This is the number one search engine as well as the number one for the paid platform as people are going to Google to search for something to read, to know, and to buy.
LinkedIn ads
LinkedIn ads are a great paid platform, especially if you are a B2B business that wants to target a certain market.
Facebook ads
Facebook ads are also one popular platform but can be costly. Also, in my opinion, Facebook is an interruption advertising, which means you are dependent on stopping people in their browsing activities. . Most people on Facebook are not there to buy. Nobody goes to Facebook or Instagram to buy. They go there to connect with their friends. You are an interruption. And so you have to really be very cognizant of having an interruption pattern to break them away from that, to bring them into you.
Which is the best ad platform?
Is advertising on the platforms above work? Yes, they do. But what I found to have greater success in is Google ads and we use Google targeted traffic at the top of the funnel. I would rather start filling the funnel with people who are already going to their keyboard and they’re typing for that product or that service.
The average website has a 3% to 5% conversion rate, which means 90%-95% of people are checking you out. We also use Google ads for our re-targeting as I would rather put my money into getting from this source, from people that are targeted.
What is even better with Google is you can run your ad campaigns for pennies. Even the re-targeting feature of Google works well. For example, you could do a dollar a day campaign inside of Facebook and the ads will produce extremely well because they’re warm leads that have already come to your business. They’ve already kind of see you and check you out. And now you’re only retargeting them inside of Facebook.
So instead of spending tens of thousands of dollars, which you can do very quickly on Facebook, you’re paying pennies to be able to bring them back to your website.
Tips when it comes to lead generation
Pay attention to analytics
You need to look at your analytics to be able to keep track of your campaign’s efforts by building a scoring model. Take note that not all visitors are the same. Some come and stay longer, while some come then go after a few seconds. Thus, you need to categorize the types of people who visit your website.
We have three categories for scoring visitors:
- time on page
- consumption of videos
- number of pages scrolled
Without having to do any guesswork, the analytics systems tell you, these are cold leads, these are lukewarm leads, these are hot leads.
Use video for retargeting
Video is a really great way to retarget leads. You can retarget your hot leads in LinkedIn, Facebook, Gmail, and other Google platforms like YouTube. YouTube is another great platform where you can promote video content ads for retargeting.
Final thoughts
These are easy-to-do lead generation tips that I have discussed with you. These are strategies that even beginners can easily pull off. You can start tweaking your campaigns for better conversion. Just remember all the tips I shared with you today and let me know if these work well for you.
