Are your local campaigns not producing results? Have you been struggling to understand why your ads are not delivering the ROI that you hoped for?
I have been there too with my Google Ads local campaigns. And I found a way to make Google local ads work great!
In today’s article, I will share with you my 5 tested tips on local Google Ads PPC campaigns that you can easily apply to start getting more profitable results.
5 tips for a successful Google Ads local campaigns
1. Split the campaign into cities or regions
People “googling” these days love to search for businesses near them. Make sure that you utilize all your campaigns with geo terms, where your business can service.
For example, my business location is in Southern California. There are a number of cities located within the 5-mile radius.
To cover the cities where my business is available, I make sure that my campaigns also have keywords with city names. Some of the keywords for this are “digital marketing expert in Rancho Cucamonga”, “Upland digital marketer”, or “marketing expert in Claremont”.
By breaking your campaigns into cities or regions, you can increase your campaign performance by over 36%.
2. Take good care of your Google review section
Google Ads listing also provides businesses with a map listing feature, where searchers can also read customer reviews for that business listing under the Google review section.
Properly utilize Google reviews and make sure that you have 5 stars or closer to that rating since reviews from customers matter a lot. In a survey, 82% of online consumers say they check the reviews first before buying a product or service.
I recommend using a review software that helps you increase the tempo of customers leaving you genuine reviews and get your score up to 5 stars using this automation tool for review.
Watch the video version of this article below:
Google Ads Local Campaigns
3. Use geographically targeted landing pages
What I mean with this is you need to be consistent when it comes to your details for both your ad campaign and your landing page.
For example, if you are using the keyword + city name (as discussed in #1) then your landing page should also have the keyword and the city name within the page. These two things should be seen as soon as the visitor is redirected from your landing page.
Optimize your landing page based from what your ad is and what it promised or else, when these are not shown or are not easily sighted, then you may lose a potential customer, who may think that they are taken on the wrong page.
4. Use other extensions where your ads can benefit well
Aside from city extensions (that I discussed above), it may also help if you also utilize other extensions that are available and suited for your local business.
Some of the useful extensions that you can utilize with your target keywords include call extensions, message extensions, and price extensions.
Go to your Google Ads dashboard to see all the available extensions and check how you can utilize these extensions to your ads campaign.
5. Add negative keywords
Google is in no way responsible for your ads campaign. It is a very useful tool that you can utilize for targeting the right market. And you can do this with proper use of your keywords.
So, when it comes to campaigns and you are losing money with Google ads, you need to take the responsibility to check and to know why this is happening.
One of the usual mistakes of going over the budget is not using negative keywords. To determine if the keyword term is useful for you or not, ask yourself these questions:
- Does this search query have a below-average CTR?
- Does this search query have a below-average conversion rate?
- Does this search query have an above-average cost per conversion?
- Does the search query bring me the type of customer, I do not want?
Additionally, some examples of keywords to look out for that you may want to negative out are:
- Discounted or
Ask yourself if you want to pay for that type of traffic and if that person would likely buy from you. If the answer is no, then you need to use negative keywords.
For additional resource on this topic, read How To Find Negative Keywords In Adwords or click the download button below to access the top 1,000 negative keywords that every campaign needs to know about:
To conclude, there are definitely a lot of things that you want to consider when it comes to refining your Google Ads campaign.
While there is no ultimate way to do things right, with the 5 tips I have mentioned here, you can definitely elevate your Google Ads campaign performance without any extra budget needed. Good luck! 🙂