Today’s article, Google Ads Success Stories: IN ‘n’ OUT Case Study, we will be reviewing a local automobile service company who needs help in branding, awareness, and boost in sales.
Watch the video version of this article below:
The Problem
IN ‘n’ OUT believe their online presence needed updating and before investing, they decided they needed help devising an overarching digital strategy to ensure an uplift in sales.
The solution
WSI marketing team conducted a thorough competitor market and bench marking analysis of the company’s existing digital marketing strategy and then produced a 12-month digital marketing plan broken down into 90-day deliverables.
IN ‘n’ OUT already good offline reputation was boosted through an online reputation management strategy together with a social media management system putting processes in place to encourage greater online engagement and improve customer communications.
The results
IN ‘n’ OUT was awarded best national group 2016 in the Who Can Fix My Car 2016 Awards.
They’re growing online reputation combined with guidance around a 12-month content marketing plan and a measurable search campaign resulted in IN ‘n’ OUT gaining more paid and organic website traffic than they ever had before.
New customers are led to well-constructed landing pages with catching calls-to-action, which has translated into a significant increase in new leads and sales for the company.
The IN ‘n’ OUT marketing team now have measurable online processes in place to direct their most successful digital marketing campaigns, including mobile messaging and call tracking, resulting in their digital marketing budget, returning to a very satisfying increased of ROI, giving IN ‘n’ OUT a successful online presence to build upon in the future.
Not only was the strategy awarded the best digital marketing solution at WSI 2016 People’s Choice Award, but as a brand, IN ‘n’ OUT centers is fast approaching best-in-class status for the whole UK and their Milton Keynes Center has already achieved best-in-class for the region.
