What are some tips and strategies for getting the biggest return on investment on a Google Adwords budget for small business?
Today, I’ll show you 5 of the biggest budget wasters and how to avoid them.
If you’re running a Google Adwords budget for small business, you want to make sure your budget is not wasted. If you’re a large business then you have to pay even closer attention because you can burn cash very quickly if you aren’t watching the small details.
Watch the video version of this article below:
Google Adwords Budget for Small Business
5 Google Adwords budget wasters and how to avoid them:
1. Bad search terms
Spending your budget by mistake on bad search terms, specifically having broad terms and negative keywords on ad campaigns.
Aside from keeping your negative keywords, you also need to constantly go over your search terms queries to look for these bad keywords.
The search queries that you do not want to spend the budget on should also be marked under negative keywords. You may also place modifiers to these search terms to target the right audience for your campaigns.
2. Broad location targeting
It is equally important to look closely at your geographic report and make sure that your targeting is tight. Double check your locating settings as well and be sure to review all your settings under the location section. The point in determining the location is to be very specific on the areas you want to target and you can easily do this by going through the location settings in your account and specify what you are targeting and what you are excluding under location options, as shown below:
3. Not checking the demographics report
This is not about targeting but more on keeping an eye to your audience, or to the people who are clicking your ads. By looking at your demographics report, you are able to clearly see who are the people you want to spend more your budget on and you can also see the people you do not want to waste your ad budget on.
4. Not keeping an eye to ad schedule
Be mindful of your ad schedule and run ads on the time that you are available to answer the phone. Some people will just hang up when there is no one answering the phone calls. Make sure that you do not waste your budget by not strategically scheduling your ads.
5. Not knowing the difference between a search network and a display network
If you are setting up your Adwords campaign by default, your ads will come to both of these campaigns. Not knowing the difference between the two types of networks and just running your ads to both will cost you more on ad costs.
I suggest you run separate ads with these networks as they have different uses, goals, strategies, and pricing. This will allow you to run them and compare them side by side to know which network works well for you.
Those are my Adwords budget tips for you to help you succeed Google Adwords as a small business owner. There are many buttons and levers in a Google Adwords account that can stretch or make a run for your budget. The secret to keeping your cost to a minimum is to always check your Adwords account and keep an eye on the top 5 budget wasters that I just shared with you here.