So how do you feel when you get a barrage of cold emails in your inbox? You probably hate it. The average person reports that their morning ritual consists of grabbing their mobile phone and hitting the delete button to get rid of the junk mail.
In this article, Google Adwords Gmail Ads, I will be discussing everything you need to know to generate leads with Gmail ads.
Using email marketing to your warm engaged audience is good but as a cold sales approach, it’s the most overused and least effective form of digital marketing.
Watch the video version of this article below:
Google Adwords Gmail Ads
If you are spending money on this cold sales approach in email marketing, you’re much better off going straight into inboxes with Google ads.
Why? You have an unlimited email list at your disposal since Google has 4.03 billion Gmail users and that’s a lot of potential customers’ emails you can get your ad in front of.
You can measure reach, open rate, click-through rate (CTR), saves, forwards, and more – all at a fraction of the price of standard Google search ads.
Your targeted consumers will see a teaser of your ad in their inbox. And by clicking on the ad, they will see an expanded form of your ad just like the one below:
Every ad also has a “Save to Inbox” link, which allows the user to treat it like a regular email service with forwarding options.
Gmail Ads targeting
Gmail ads targeting is way better because you can target “custom audiences” or “in marketing audiences”, which means your ads are placed in front of people who are actively looking for your product or service.
- Custom audiences- refer to the group of people who fit a certain interest. For example, people who like home improvement or people who like fashion topics. These interests are based on their search history and online activities of the searchers.
- In market audiences- refer to people who are in the market right now to buy your product or service. These audiences do not belong to any interest group but rather, these people are actively shopping or looking to buy something.
- Custom intent audience based on keywords- refers to people who are searching for topics, products, services using keywords.
Tips to Google Adwords Gmail Ads
- Group your keywords- use ad groups and create a new ad group for each of your custom audiences, in market audiences, and custom intent audiences.
- Lower your bid on poor performing ad groups; Raise bids on money-makers.
- Use Gmail ads to retarget audiences. This means that when someone visits your website, you can track and retarget this person with ads- using display ads, YouTube ads, or Gmail ads.
We recommend you use the entire suite of Google ads tools to your advantage. Give these tools a try and experiment in which one of these tools or ad groups work well for you. Good luck!