In this article, Google Guarantee Program Set Up And Tips, I will discuss how Google guarantee program works. I will give you some insights about the program and also some ideas on how to use the Google guarantee program.
Watch the video version of this article below:
Google Guarantee Program: Getting Started
If you are not yet familiar with the Google Guarantee Program (UPDATE: The Google Guarantee Program has changed its name to Google Local Services Ads), this service is cost-effective. You are only paid for the lead that you get.
Additionally, you can get your credits back when the lead that Google sent is actually not good. You can report this to Google and you can get your credit back.
The Google Guarantee Program is a good marketing platform for local services and contractors that qualify for it. Here is a complete list of qualified businesses:
The ones you see with the asterisk are not available in all markets, so you’d want to check your market just to make sure first if you qualify or not.
You want to start with a working budget. Remember that you are paying per lead. If your closing ratio is high, you should be able to turn every lead into a customer.
Practically thinking, you should have every single lead that Google is going to give you, as much as you can handle, instead of sending these leads to other local businesses.
A common mistake that most contractors make is to put a limited amount of budget instead of thinking “how far can I scale this?”.
The Google Guaranteed Program has one of the lowest risks of advertising since it is pay per lead. So when you’re setting up your budget, go for the maximum.
Ads at the right places
Your local services ads or Google guarantee program ads, appear on Google search and the local services site.
The ads are located at the top: top of Google related searchers, top of the Google maps, and top of pay-per-click.
Since this kind of ad is valuable, make sure that you are taking advantage of it. It makes it easy for your market to find your business.
Trust badge is given as soon as your local business is approved to run in the Google local services ads. The trust badge gives you the credibility status since Google is recommending your services. This is a way to gain customers easily with Google as your back up.
These days, consumers love transparency. You will notice that companies like Yelp, and also Google with its Google review section, allows customers to publish their reviews of the businesses listed on these platforms.
Setting up a Google local service ad
Step 1: Make sure your business is properly licensed and insured. These are the documents that you need when Google goes through the background check.
Step 2: Set up a Google My Business page. I suggest you fill in as much information as you could when setting up your business page on Google. You can upload company photos, for example. I suggest that you upload more good and quality photos to your account.
Step 4: Make sure you got 4+ and up to star reviews on Google. The higher your reviews are, the better.
Step 5: Prepare for Google background check. You will go through a business entity check and a business owner background check.
Step 6: Video verification. This is for certain industries like electrician, garage door, locksmith, and HVAC plumbing, and the ones that fall into these categories. Google wants to see the facilities and the business place.
Step 7: Gather a good review. You can use software automation that will help you aggregate 5-star reviews faster.
If you are in a local service industry and you fall into Google’s local services list, then I suggest that you take advantage of this program so that you get the most amount of business and the most amount of leads possible.