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One of the things I love about Google Guaranteed Local Service Ads is you can just pay for results. This is the only advertiser I have known that they only pay you for leads that they convert. More to this, Google’s data is so good that they understand your industry and your margins, and your conversion rates.
Right now the Google Guaranteed is only available in the following industries:
- plumbers
- house cleaners
- locksmiths
- air conditioning services
- electricians
- garage door repair services
- house painters
- appliance repair services
4 benefits of Google Guaranteed Local Service
Visibility
You appear above organic SEO listings, above Google Maps, and above the PPC paid ads. When you have a Google Guaranteed listing, you are literally placed at the very top of Google search results and Google displays with your review ratings too, which gives your business that Google guaranteed badge.
That guarantee means that customers, if they’re not satisfied with the quality of the service, Google can give them a refund of up to $2,000. That is a huge customer incentive, but it’s also a responsibility on your part to give great service, which I think is a fair number to pay per lead, not per click.
Pay per lead
Like I have explained, Google will only allow you to pay per lead. This is a game-changer. You can also ask Google for a refund if the lead that was brought to you is not a lead after all.
More good ratings, more visibility
Google prioritizes companies with high reviews since online reviews are a measure of trust. The higher your online reviews are, the better your Google visibility will be.
Google background check
The listing is not for everyone when Google will conduct a lot of background checks on companies that are interested in getting listed on Google Guaranteed Local Services.
Conclusion
Follow these tips and you’ll get way more customers to your business than ever before using this amazing program for contractors. If your industry is one, then there is no risk as you get paid per lead. All you need to focus on when running your business on Google is to get high, positive reviews to maintain that trust badge from Google. Good luck!
