Are you a local business who markets online to expand your business? If you are, then you may be familiar or probably has an idea of how online marketing works and you may have encountered some Internet marketing terms such as SEO, PPC, Google Ads, and so on. You are probably optimizing your website for SEO too!
While it is good to optimize your website for search engines, as a local business myself, you should also consider time as an important factor in terms of getting a good return of investment (ROI) in the shortest time possible.
In this article, Google Local Search Ads: Rank #1 in 24 Hours, I will share with you how you can dominate the prime section on Google search in just within 24 hours.
Watch the video version of this article below:
Google Local Search Ads
Why run Google Ads instead of SEO?
Why use slow SEO when you can get the top spot now? I am referring to the map listing for local businesses, which is one of the most valuable places on Google. Why? It’s the most trusted section because it provides customer reviews.
The best way to dominate Google search results is to use Google local search ads. In less than 24 hours anyone can have the #1 slot.
With Google local search ads, you can rank faster and can have immediate exposure in the local maps section.
This section in Google is important as 78% of people searching for a local business always look for the local listing and map first. People are drawn to the local address and real customer reviews.
The map listing shows that you are a local business plus if you have 5-star reviews, it shows customers that your business can be trusted. These are the things that searchers are looking for when it comes to their buying decision.
So what is your goal? Your goal is to be in the maps listing twice, specifically, on the top spot and within the organic results on Google.
You cannot do this with organic SEO since optimizing your business for search engines takes a long time before you can see your business on the top results.
Getting in the #1 spot within 24 hours or less means running paid ads on Google. However, do not think that spending ads for that spot is a bad idea because you will be paying for the top spot and will place you ahead of your competitors who are all doing SEO to rank number 1.
While it is true that a lot of companies are also doing paid ads, the majority of these companies are doing things wrong when it comes to their ad setup. Properly running your ads can outrank your competitors and can get you on that top spot more often on search results.
Tips on how to dominate the #1 spot in Google
Optimize your Google Ads profile
Log in to your Google My Business account. All content, including images, should be well-optimized with the right business details like your company name, address, phone number, etc.
Double check everything and make sure that all the information you input is correct.
Whenever you post content to your My Business page, always use the right keywords. For example, if you are a dental clinic, you may want to optimize your content with these keywords: cosmetic dentist, dentist near me, gentle dentist, orthodontist, and similar keywords.
Post new content regularly
Google loves content. You may notice that you can post updates, offers, events, and even photos on your Google My Business account:
For Google, content is king. It wants to offer searchers complete information on local businesses in the search results. So if you are posting content regularly, you are telling Google that your business is active and provides valuable information to their searchers. This will place you on the top spot for the reason that you are contributing “value” to the search.
Another thing you need to do is to optimize your posts for the keywords that you want to rank for. The content section (updates, offers, events) provides you with the opportunity to get more SEO in your business profile. Do not forget to also provide a link back to your website whenever you can insert a clickable link into your posts.
Excel in getting good, high reviews
Customer reviews matter everywhere you go. The same is true in getting the top spot on Google. Getting good reviews matter when it comes to increasing your visibility in the maps listing.
Setting up location extension in ads manager
After you have optimized your Google My Business profile page, it is time to run your ads.
The goal is to appear on local search ads on Google maps within 24 hours. To do this, head over to your Ads Manager account. Set up an ad that includes a location extension.
You should connect first your Google Ads and Google My Business accounts first to create a location extension.
When you are creating an ad campaign, fill up all the details required until you reached the Ad Extensions section, where you need to click the Add Extension option and then add location extension.
All the things discussed here help you win in the Google local SEO game. The tips above put you on the top spot for both organic listing and local search ads listing in the shortest time possible. With these tips, you can see ROI coming in faster than doing traditional search optimization.