In today’s article, Google My Business Create Post Tips, I will discuss what it is about and how businesses can benefit from it. I will show you how you can drive more traffic with Google My Business. You will be surprised at how simple and easy this is done.
Watch the video version of this article below:
Google My Business
Google My Business (GMB) is a free platform for business owners who want to expand their marketing online. As we are all aware, Google is the number 1 search engine on the planet today. Getting your business listed for free on Google is a huge opportunity.
If you have no account yet, you can easily set up an account here. For existing accounts, I suggest you continue reading this article as I share with you how you can use your GMB to your advantage. By this I mean, getting more visibility with your GMB account.
One post a day
How do you get more out of your GMB account and get more search visibility on Google? The key is to utilize the GMB features, especially the posts section.
One post share using the GMB post feature will help you more visibility and real estate on Google search. It will also benefit you SEO-wise and helps your listing rank better on Google maps.
Just one post a day as consistency will help you get a higher ranking over time. Your post does not have to be a long one. You can share a small portion of your blog post on your website to your GMB post section, you can have a quote of the day post or any type of content that relates to your business. The key is to consistently update the GMB post section. Consistently updating this tells Google that you are an active business and you are sharing great content about your business. This in turn is a good signal for Google to place you higher than the rest of those who are not consistent with using the post feature in GMB.
Utilize the different types of content in GMB
Besides the updates section where you can post around 100-300 words, you can also utilize the other content types inside your Google My Business. You can also use promotions and events. These types of content expire within 7 days and you can post a new one after.
Utilize the audience reports in GMB
What is great with having a GMB account is once you get to consistently post, your posts become readily available on the search, and in turn, your GMB account grows visitors per day.
These visits are tracked and recorded inside your GMB and you can use this to recreate your audience for retargeting.
Post more photos
There are so many ways where you can share your photos in your Google My Business. You can upload photos under your GMB listing and you can also upload images alongside your update or post section. Getting your photos out there helps grab more attention. It is recommended that you post only good and high-quality photos that speak more about your business.
Additionally, having a photo thumbnail attached to your post will get more space in the search results. This means more visibility to your business.
Conclusion
For a local business, having a Google My Business page is one huge advantage. Google is giving you a free pass to their Google search and you can even show up on the top listing. All you have to do is properly utilize all the GMB’s features by consistently updating content using posts, promos, and events. Also, uploading good, quality photos can help you get more visibility on search.
