Have you heard about Google’s new algorithm and the importance of website speed? Things are changing in digital marketing and in this article, Google New Algorithm Page Experience, I’m going to show you how to stay ahead of Google’s new algorithm changes.
Watch the video version of this article below:
Google New Algorithm Page Experience
Google announced its upcoming algorithm change and it’s going to be heavily weighted on something totally new page experience. Google will start penalizing websites with slow page speed and broken links or 404s errors.
Google is now placing weight on user experience and if a visitor who searched on Google, clicked on a website with slow page speed or with 404 error, then it reflects a bad user experience, which in return also reflects a bad experience using Google search engine.
Google is protecting their business and their status as the number one search engine and they want to keep customers coming back. So, to achieve these goals, Google will weed out websites that provide a bad user experience and prefer a better performing website.
With this update, businesses should update their websites to reflect the changes in Google’s algorithm, not only to avoid being penalized by Google but by doing this, it will help websites rank higher on search results.
This algorithm is a huge shift in the way we do SEO as it favors quality backlinks, solid page codes, and quality websites. Whether you are doing SEO or running Google ads, it is smart to migrate to a better user experience because your customers will have good feedback browsing your website, which can lead to better conversion.
Ways fix your website for a better user experience
Fix your broken pages
Check for all broken pages and 404s and fix them.
Check your website speed
The faster your website loads, the better experience for your visitors. You can go to the Google page speed tool and test your site speed. Ideally, you want to check for both desktop and mobile page speed. The ideal speed is 3 seconds and below to keep a step ahead of your competition.
Compare your website to your competitors
Start searching for your top competitors and compare your website and look at some important matrix. There are so many tools available for you to check for website insights such as page ranking, domain authority, referring IPs, citation flow, and many more.
All this valuable information can help you start with things that you can fix on your website.
And those are the things that can help you get started on improving your customer’s landing page experience. It is better to start now fixing the problems on your website, especially the broken links and page speed because the user experience is going to become more important over time.
If your visitors love your website, then this is a good sign to Google and it will eventually lead to better rankings on search engines. On the flip side, if your website provides a terrible user experience, your rankings and visibility on search will also suffer.