In today’s video I’ll be giving you google search ads tips on a brand new tool in Google ads. It’s their refined keywords feature and it will help your keyword research.
Step #1 of any successful Google search ads campaign is good quality keyword research. Watch with me and see how cool this new tool is.
Hello, I’m Richard Cruz, I’m the founder of WSI Priority Media and The purpose of this video and every video I do is to help your business to thrive.
The new Google refined keywords feature in Google ads automatically groups keyword suggestions together, making it easier for us to narrow down our ad groups.
The groupings that you will see are based on the keywords
you’ve entered into the planner.
So for example, if we’re researching dentist, then we’ll see groups for dentist brands, types of dentists, services, information and others.
Then if we’re researching a different keyword, we’ll see other automatic groupings.
So Lets head to Google ads and check out the new refined keywords feature.
I’m in my Google ads account and logged in. I’m going to select tools and settings and then keyword planner.
Now I’m going to select discover new key words and to begin using the keyword planner, we need to enter at least one key word or enter the URL of a website to begin our research.
I’m going to start by cosmetics. Then I will click get results.
And now you can see the refined keywords panel loads on the right of the keyword
planner in the center.
We can see the keyword we searched for along with all of the other keyword suggestions.
We can see all of the groupings that Google has automatically suggesting on the right.
We can see there are groupings for branded and non branded keywords, including Delta Dental, Blue Cross, Metlife and other terms.
We can then see groupings for dentist terms like Dentist, Service, Information, and others.
We can click on any of these groupings to see the different attributes that have been automatically identified in the suggested keywords let’s select Dentist.
We can now see, we have smile dental, kids dentist, affordable dental, emergency dentist near me, and so on to narrow down the suggested keywords.
We can focus on particular attributes. For example, let’s click the root term to de-select all of the options.
And now let’s select orthodontics, the keyword plan updates to include keywords
related to our selection.
Now let’s select brand and non-brand, and let’s de-select the brand options so that we’re focused on keyword suggestions that don’t include brand names.
Again, we can see the keyword planner updates and it no longer includes brand terms.
I can further narrow down by clicking on the filter, selecting filter by keyword and then contains. I enter the term emergency and I get a nice grouping of very valuable emergency dental keywords. Thesea are some of the best search results to be found for becasue when someone is searching for emergency dental terms they usually are in pain and need to be seen right away.
Now I do want to highlight that this feature is still being developed and it will likely change as it’s developed and improved. I sometimes find it working odd, but overall it’s a great tool for saving time and for having better quality ads and ad groups.
Take time to test out the refined keywords feature.
And remember, it’s just one more way. You can refine your keyword research. The tool is in development and as it
improves you’ll see better results.
You can continue to use the filtering option in the keyword planner, along with your refinements selections.
For example, let’s say I only want to see keywords that include the word orthodontist to do this, we just need to select add filter.
Then we can select key word and interface. Now we can click apply.
Our keyword suggestions have been updated, and now we’re only looking at non-branded terms relating to orthodnotist
These Google Search ads for this new feature should help you, as you use the tool you should get better and better at it.
For more tips on keyword research you can find a link to a keywords training in the description below this video.
I thnk you’ll find it quite helpful.
Have you been using the Google KW research tool or 3rd party software for when you are setting up a Google ads campaign? Let me know what you do in the comments below, I’d love to hear from you.