Today’s article, Google Search Ads Tips [NEW KEYWORD FEATURE], I’ll be giving you Google search ads tips on a brand new tool in Google Ads. It’s their refined keywords feature and it will help your keyword research.
Watch the video version of this article below:
Step #1 of any successful Google search ads campaign is good quality keyword research. The new Google refined keywords feature in Google Ads automatically groups keyword suggestions together, making it easier for us to narrow down our ad groups.
The groupings that you will see are based on the keywords you’ve entered into the planner. So for example, if we’re researching for a dentist, then we’ll see groups for dentist brands, types of dentists, services, information and others.
Then if we’re researching a different keyword, we’ll see other automatic groupings.
How to do a keyword research using the new Google keyword feature:
So lets head to Google Ads and check out the new refined keywords feature:
To go to the keyword tool: select tools, settings, and then keyword planner.
To search for a new keyword: select discover new keywords and enter at least one keyword or enter the URL of a website to begin the search. I’m going to start by typing in dentist. Then I will click get results. And now you can see the refined keywords panel:
What can we see on the keyword tool search results?
- We can see the keyword we searched for, along with all of the other keyword suggestions
- We can see all of the groupings that Google has automatically suggesting on the right
- We can see there are groupings for branded and non branded keywords, including Delta Dental, Blue Cross, Metlife and other terms
- We can then see groupings for dentist terms like Dentist, Service, Information, and others
We can click on any of these groupings to see the different attributes that have been automatically identified in the suggested keywords.
When we select Dentist, we can now see the following keywords: smile dental, kids dentist, affordable dental, emergency dentist near me, and so on to narrow down the suggested keywords.
We can focus on particular attributes. For example, let’s click the root term to de-select all of the options. Let’s select brand and non-brand keywords, and let’s de-select the brand options so that we’re focused on keyword suggestions that don’t include brand names. Again, we can see the keyword planner updates and it no longer includes brand terms:
I can further narrow down by clicking on the filter, selecting filter by keyword and then contains. I enter the term emergency and I get a nice grouping of very valuable emergency dental keywords:
These are some of the best search results because when someone is searching for emergency dental terms they usually are in pain and need to be seen right away.
Thoughts
Now I do want to highlight that this feature is still being developed and it will likely change as it’s developed and improved. I sometimes find it working odd, but overall it’s a great tool for saving time and for having better quality ads and ad groups.
Take time to test out the refined keywords feature. And remember, it’s just one more way. You can refine your keyword research. The tool is in development and as it improves you’ll see better results.
