Do you want more customers?
Yes, I Want More Customers No, I Have Enough Customers
Welcome to the WSI Priority Media Blog
Call Today

(909) 333-4015

  • Home
  • About
  • Services
    • Google Ads
    • Facebook Ads
    • SEO
    • Web Design
    • Electronic Payments
  • Testimonials
  • Training
  • Blog
  • Contact

Google Search Ads Tips [NEW KEYWORD FEATURE]

Posted On July 10, 2020

Google Search Ad Tips

Today’s article, Google Search Ads Tips [NEW KEYWORD FEATURE],  I’ll be giving you Google search ads tips on a brand new tool in Google Ads. It’s their refined keywords feature and it will help your keyword research.

 

Watch the video version of this article below:

Google Search Ad Tips

Step #1 of any successful Google search ads campaign is good quality keyword research. The new Google refined keywords feature in Google Ads automatically groups keyword suggestions together, making it easier for us to narrow down our ad groups.

The groupings that you will see are based on the keywords you’ve entered into the planner. So for example, if we’re researching for a dentist, then we’ll see groups for dentist brands, types of dentists, services, information and others.

Then if we’re researching a different keyword, we’ll see other automatic groupings.

 

How to do a keyword research using the new Google keyword feature:

So lets head to Google Ads and check out the new refined keywords feature:

To go to the keyword tool: select tools, settings, and then keyword planner.

Google Ads Keyword Tool

To search for a new keyword: select discover new keywords and enter at least one keyword or enter the URL of a website to begin the search. I’m going to start by typing in dentist. Then I will click get results. And now you can see the refined keywords panel:

Google Ads Keyword Tool Dashboard

What can we see on the keyword tool search results?

  • We can see the keyword we searched for, along with all of the other keyword suggestions
  • We can see all of the groupings that Google has automatically suggesting on the right
  • We can see there are groupings for branded and non branded keywords, including Delta Dental, Blue Cross, Metlife and other terms
  • We can then see groupings for dentist terms like Dentist, Service, Information, and others

We can click on any of these groupings to see the different attributes that have been automatically identified in the suggested keywords.

When we select Dentist, we can now see the following keywords: smile dental, kids dentist, affordable dental, emergency dentist near me, and so on to narrow down the suggested keywords.

We can focus on particular attributes. For example, let’s click the root term to de-select all of the options. Let’s select brand and non-brand keywords, and let’s de-select the brand options so that we’re focused on keyword suggestions that don’t include brand names. Again, we can see the keyword planner updates and it no longer includes brand terms:

Brand and non brand terms Google Keyword tool

I can further narrow down by clicking on the filter, selecting filter by keyword and then contains. I enter the term emergency and I get a nice grouping of very valuable emergency dental keywords:

Google Keyword tool for emergency dentist

These are some of the best search results because when someone is searching for emergency dental terms they usually are in pain and need to be seen right away.

 

Thoughts

Now I do want to highlight that this feature is still being developed and it will likely change as it’s developed and improved. I sometimes find it working odd, but overall it’s a great tool for saving time and for having better quality ads and ad groups.

Take time to test out the refined keywords feature. And remember, it’s just one more way. You can refine your keyword research. The tool is in development and as it improves you’ll see better results.

Convert that traffic into sales NOW!!!

CLICK HERE to grab our FREE EBOOK, “Digital Minds: A Strategic Approach To Connecting And Engaging With Your Customers Online” and learn how you can actually start making money.

Do you want more traffic?

3X Your Website Leads in 17 Minutes

GET MORE CUSTOMERS

About WSI Priority Media

We believe that it is our friendly and innovative culture that leads to great ideas and breakthrough marketing strategies. We value and actively seek to help our clients create the ‘impossible’ through effective marketing grounded in time-proven methodologies.

Guides

  • Content Marketing
  • Digital Marketing
  • Google Ads
  • Google Analytics
  • Google My Business
  • Niche Marketing
  • SEO
  • Video Marketing
  • Web Design
  • Website

Do you want more traffic?

3X Your Website Leads in 17 Minutes

GET MORE CUSTOMERS

9431 Haven ave. suite #296
Rancho Cucamonga, Ca 91730
(909) 333-4015

  • About
  • Services
  • Contact
  • About
  • Contact
  • Privacy
  • Services
  • Themes
  • Sitemap
  • Themes
  • Privacy
  • Sitemap
© 2021 WSI Priority Media. All Rights Reserved.
  • Home
  • About
  • Services
    • Google Ads
    • Facebook Ads
    • SEO
    • Web Design
    • Electronic Payments
  • Testimonials
  • Training
  • Blog
  • Contact
Schedule time with me
Conversation Richard Poup