If you are a local service provider, then this article on Google Service Ads is for you.
Today, I’m going to give you tips and insights on how to take advantage of the Google Service ads or also known as Google Guaranteed program for a consistent flow of guaranteed leads.
Watch the video version of this article below:
Google Service Ads
Google Guaranteed local service ads are one of the best and easiest ways for local businesses to generate leads quickly and effectively.
If you are a local business and has not started your business on Google yet, then read below on why you should start running ads on Google Guaranteed program:
Why you should join Google Guaranteed Program:
Guaranteed real estate listing
With the use of the word “guaranteed”, Google will make sure that you’ll have the prime real estate on their listing and search results for people who are looking for your local service.
What I love about the program is local results have now been moved up by Google to the very top spot on the search results page.
If Google is allowing you to take up the very top spot on a page, by all means, take advantage of it.
Completely free until you get a lead
That is right. Your ads remain free until someone clicked on your ad and became your customer. Here’s how it works:
- You set an average weekly budget based on the average number of leads you want to receive in any given week. There will be times that you’ll spend more on leads than your average weekly budget in a given week. However, you won’t be spending more than your set ad budget limit.
- If you have ad disputes, Google will allow you to dispute leads that you believe are not’ qualified.
- If the lead was not a real lead, like they hung up on you on the phone, or were interested in something else, then the cost of the lead is credited back to your account.
With all those benefits, what’s not to love about Google Service ads when you’ve got everything to gain and nothing to lose.
9 tips in setting up Google Guaranteed Program:
1. Background checks
Google wants to be sure that it is sending customers to a trusted local service and that its customers are always safe and can always trust Google’s local advertisers.
For this reason, Google requires businesses to pass a background check. This is free and you can manage all background checks here.
Customer reviews are one of the most important factors in your ad rank. Google makes it easy for local services to reach out to their past customers and ask for their reviews.
Another hack you can do is to use a 3rd party review software to help you get more reviews faster.
3. Website speed
Check your website speed here and make sure that both your desktop and mobile versions load faster, preferably within 3 seconds or below.
4. License and insurance details
The other things that you need to submit are your license and insurance detail to be able to run your local service ads on Google. Make sure everything is up to date. If your city requires additional licenses, make sure you add them too.
5. Google My Business
Creating Google My Business is a good layer to your Google Service Ads. It never hurts to utilize Google My Business page alongside running your local service ads, especially that there are tons of services in your industry that also run their ads on Google.
6. 5-star reviews
Speaking of Google My Business, make sure that you also get as high as a 5-star average rating. As said earlier, the high your reviews are, the better your ads are ranking.
7. Background check for employees
Background checks for employees are also needed for certain industries. These cover electricians, garage doors services, locksmiths, HVAC and plumbing services, and any services whose employees are entering the home.
8. Video verification
In connection to number 7, video verification is also needed for industries like a garage door and locksmith companies as Google also wants to see and verify the facilities of these companies.
9. Be the best local service provider
For successful leads on Google Service Ads, make sure that you overdeliver because a review will be asked after every call. If Google realizes you are a 5-star provider, you’ll be given more leads to cater.
That is all for today, which is just an overview of what Google local services ads are and how they work. This is a good rundown about Google local ads, but these are very useful for the service industry who are looking for ways to expand and grow their businesses online.