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Google Service Ads

Posted On August 03, 2020

Google Service Ads

If you are a local service provider, then this article on Google Service Ads is for you.

Today, I’m going to give you tips and insights on how to take advantage of the Google Service ads or also known as Google Guaranteed program for a consistent flow of guaranteed leads.

 

Watch the video version of this article below:

Google Service Ads

Google Guaranteed local service ads are one of the best and easiest ways for local businesses to generate leads quickly and effectively.

If you are a local business and has not started your business on Google yet, then read below on why you should start running ads on Google Guaranteed program:

 

Why you should join Google Guaranteed Program:

Guaranteed real estate listing

With the use of the word “guaranteed”, Google will make sure that you’ll have the prime real estate on their listing and search results for people who are looking for your local service.

What I love about the program is local results have now been moved up by Google to the very top spot on the search results page.

Guaranteed real estate listing- Google Service Ads

 

If Google is allowing you to take up the very top spot on a page, by all means, take advantage of it.

 

Completely free until you get a lead

Cost per lead-Google Service Ads

 

That is right. Your ads remain free until someone clicked on your ad and became your customer. Here’s how it works:

  • You set an average weekly budget based on the average number of leads you want to receive in any given week. There will be times that you’ll spend more on leads than your average weekly budget in a given week. However, you won’t be spending more than your set ad budget limit.
  • If you have ad disputes, Google will allow you to dispute leads that you believe are not’ qualified.
  • If the lead was not a real lead, like they hung up on you on the phone, or were interested in something else, then the cost of the lead is credited back to your account.

With all those benefits, what’s not to love about Google Service ads when you’ve got everything to gain and nothing to lose.

 

9 tips in setting up Google Guaranteed Program:

Tips on setting up Google Service Ads

1. Background checks

Google wants to be sure that it is sending customers to a trusted local service and that its customers are always safe and can always trust Google’s local advertisers.

For this reason, Google requires businesses to pass a background check. This is free and you can manage all background checks here.

 

2. Reviews

Customer reviews are one of the most important factors in your ad rank. Google makes it easy for local services to reach out to their past customers and ask for their reviews.

Another hack you can do is to use a 3rd party review software to help you get more reviews faster.

 

3. Website speed

Check your website speed here and make sure that both your desktop and mobile versions load faster, preferably within 3 seconds or below.

 

4. License and insurance details

The other things that you need to submit are your license and insurance detail to be able to run your local service ads on Google. Make sure everything is up to date. If your city requires additional licenses, make sure you add them too.

 

5. Google My Business

Creating Google My Business is a good layer to your Google Service Ads. It never hurts to utilize Google My Business page alongside running your local service ads, especially that there are tons of services in your industry that also run their ads on Google.

 

6. 5-star reviews

Speaking of Google My Business, make sure that you also get as high as a 5-star average rating. As said earlier, the high your reviews are, the better your ads are ranking.

 

7. Background check for employees

Background checks for employees are also needed for certain industries. These cover electricians, garage doors services, locksmiths, HVAC and plumbing services, and any services whose employees are entering the home.

 

8. Video verification

In connection to number 7, video verification is also needed for industries like a garage door and locksmith companies as Google also wants to see and verify the facilities of these companies.

 

9. Be the best local service provider

For successful leads on Google Service Ads, make sure that you overdeliver because a review will be asked after every call. If Google realizes you are a 5-star provider, you’ll be given more leads to cater.

 

Conclusion

That is all for today, which is just an overview of what Google local services ads are and how they work. This is a good rundown about Google local ads, but these are very useful for the service industry who are looking for ways to expand and grow their businesses online.

Convert that traffic into sales NOW!!!

CLICK HERE to grab our FREE EBOOK, “Digital Minds: A Strategic Approach To Connecting And Engaging With Your Customers Online” and learn how you can actually start making money.

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