Your headline writing is the first and may even be the only impression you make on a potential customer.
People are often shocked when I tell them about the 80/20 rule, where 8 out of 10 people will read your headline copy, but only 2 will ever read your content or click-through in your headline in Google Ads.
This article on Headline Ideas, I’ll show 10 of our secret headlines that work wonders and will get you better results in Google Ads.
Watch the video version of this article below:
Always remember that every element of your headline copy has just one purpose: to become a compelling hook and to get a click-through to your offer.
Your headlines must have these elements:
- Should be useful to the reader
- Provides a sense of urgency
- Conveys the idea that the benefit is of value to the reader
In headline writing, the better your headline means the better your odds of beating your competition and getting closer to the results you wanted.
But before you create your award-winning headline, you should always start with your keyword research first. Make sure you understand what people are looking for in the first place and what their intent is.
You can use tools like the Google Ads keyword research tool or the YouTube search. YouTube is most useful for headline ideas, but both are free, and you can use these tools to get the right keywords for your ads.
When it comes to your keyword research and headline writing, a great headline is the one that speaks in the language and the intended results of the audience. Like for example, there’s a big difference if you are writing a headline for “best weight loss” and “fast weight loss”.
Search engines like Google always want what’s important to people. This is where the relevancy of content comes in. Whether you’re doing SEO or Google Ads, you will be either rewarded with better results or you will be suppressed to find conversion, which in ads can be very costly. That said, relevancy in writing and in what your searchers are looking for is crucial.
Now that we have discussed the importance of keyword research and the relevancy of your ads to your audience intention, let’s jump into the types of headlines for Google Ads, Facebook Ads, blogs, websites, and SEO.
10 Sure-Fire Headline Ideas That Work
1. Who Else Wants _____?
Starting a headline with “Who Else Wants …” is a classic social proof strategy that implies an already existing consensus desire. While overused in the Internet marketing arena, it still works!
- Who Else Wants a Higher Paying Job?
- Who Else Wants More Fun and Less Stress When on Vacation?
2. The Secret of _____
This one is used quite a bit too, but that’s because it works. Share insider knowledge and translate it into a benefit for the reader.
- The Secret of Successful Podcasting
- The Secret of Protecting Your Assets in Litigation
- The Secret of Getting Your Home Loan Approved
3. Here is a Method That is Helping _______ to ________
Simply identify your target audience and the benefit you can provide them.
- Here is a Method That is Helping Homeowners Save Hundreds on Insurance
- Here is a Method That is Helping Children Learn to Read Sooner
4. Little Known Ways to ________
A more intriguing (and less common) way of accomplishing the same thing as “The Secret of…” headline.
- Little Known Ways to Hack Google’s Gmail
- Little Known Ways to Lose Weight Quickly and Safely
5. Get Rid of [problem] Once and For All
A classic formula that identifies either a painful problem or an unfulfilled desire that the reader wants to remedy.
- Get Rid of Your Unproductive Work Habits Once and For All • Get Rid of That Carpet Stain Once and For All
- Get Rid of That Lame Mullet Hairdo Once and For All
6. Here’s a Quick Way to [solve a problem]
People love quick and easy when it comes to solving a nagging problem.
- Here’s a Quick Way to Get Over the flu
- Here’s a Quick Way to Get More Customers
7. Now You Can Have [something desirable] [great circumstance]
The is the classic “have your cake and eat it too” headline — and who doesn’t like that?
- Now You Can Quit Your Job and Make Even More Money
- Now You Can Meet Sexy Singles Online Without Spending a Dime
8. [Do something] like [world-class example]
Gatorade milked this one fully with the “Be Like Mike” campaign featuring Michael Jordan in the early 1990s.
- Speak Spanish Like You Were Born There
- Party Like Paris Hilton
9. Have a [or] Build a [blank] You Can Be Proud Of
Appeal to vanity, dissatisfaction, or shame. Enough said.
- Build a Body You Can Be Proud Of
- Have a Smile You Can Be Proud Of
- Build a Blog Network You Can Be Proud Of
10. What Everybody Ought to Know About [blank]
Big curiosity draws with this type of headline, and it acts almost as a challenge to the reader to go ahead and see if they are missing something.
- What Everybody Ought to Know About Mobile-Responsive Design
- What Everybody Ought to Know About Adjustable Rate Mortgages
- What Everybody Ought to Know About Writing Great Headlines
These headlines ideas should hopefully get your creative juices flowing when you’re writing your own content. I hope you found it helpful.