What are the best and the most effective digital marketing trends of 2020 and beyond that will continue to work in your business?
If you’re a business owner, a marketing director, or someone who is running marketing campaigns, you know that it’s important and vital that you understand the trends and the opportunities that are happening now.
In this article, How Digital Marketing Will Change In 2020 And Beyond, I’m going to show you what’s been changing recently and where the best opportunities are in growing your business online.
Watch the video version of this article below:
The best opportunities are not the crowded marketing channels that everybody’s using like Facebook Ads, Google Ads, and SEO. Don’t get me wrong, all these work really well but the most crowded channels are the most expensive and sometimes have less results.
Video marketing
I’m talking about taking your marketing a step further and getting a bigger return for your money. The hottest digital marketing trends in 2020 is video marketing. These are trending right now and you can get a massive return on your investment and be able to generate customers for pennies.
A big plus is that your video works across the board in all marketing channels. You can take a good video and you can use that same video in Facebook, Instagram, LinkedIn Twitter, and YouTube.
It has the highest engagement rate, it’s super cheap, and with Google, you can use search terms and ranking with it, which is absolutely unheard of. When it comes to results, nothing touches the results that you can get with ranking your videos for search terms.
Keyword research for YouTube
So here’s how you start with good keyword research. To do that, don’t use Google’s keyword research. YouTube keyword research is different.
Go to YouTube and start typing in the seed keyword. Take note of the keyword suggestions that come down below when you type the search term and you’ll see an order of the popularity.
Those search terms are available and now you’re able to determine and find out the keywords for your niche and what people are searching for. Gather those keywords into a list to start creating videos around those keywords.
Ranking on Google search
You can rank your YouTube videos on Google search results, showing the little thumbnail.
This article is to just walk you through and show you how to be able to take advantage of this marketing technique. You can wind up all the Internet with your YouTube thumbnails.
90-day YouTube Challenge
I am starting my personal 90-day challenge. This is the first video I made and I’m gonna post 89 more videos after. I’m not going to worry about whether my videos are good or bad. I’m just going to create quality content that’s relevant to my niche, which is Google Ads and digital marketing.
I’m gonna be sharing my skills, my knowledge, and all of the opportunities in digital marketing today and in the years to come.
I’m going to document this process where it winds up after 90 days, and how it continues to grow.
Bonus: Checklist on how to rank your videos
Before I end this, I will give you give you 25 point checklist on how to rank your video. You can download this below:
