How Much Does Google Ads Cost Per Month? That is the question you wanted to know when it comes to running your business online.
Anytime you are trying to figure out how much Google Ads costs per month, start with keyword research and get your keyword cost per click (CPC).
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Tips to know your monthly ad costs on Google Ads
Determine your monthly budget.
The first few months of a campaign are the time to test audiences, keywords, headlines, and find negative keywords that are costing you money.
You can’t really know the answer to the question: How much does Google Ads cost, until you’ve been able to test each of the components and determine those costs.
Increase your quality score.
The next important thing to do is to develop a strong quality score. To learn more about how to get a great quality score and get a lower CPC, click this link here for the detailed instructions on how to get the lowest CPC pricing tier possible.
Focus on maximizing your conversion rate.
I see many ad managers hung up on their CPCs, but that’s a vanity number. Instead, focus on your CPA, or your cost per acquisition.
Start small and be sure you’re monitoring your campaigns and getting your CPA in and under your target CPA range so you’re profitable.
Once you’ve done this you can scale your business as large as you want since you are already receiving more than you are investing.
Conclusion
How much does Google Ads cost per month? I’d say, you’ll know the numbers when you know how to get the following data:
- Cost per click (CPC)
- Quality score
- Conversion rate
- Cost per acquisition (CPA)
- Return of investment (ROI)
