In today’s article, How To Add Negative Keywords To All Campaigns?, I will discuss negative keywords, which is a very important element when it comes to your Google ads campaign. Negative keywords can make or break your ad campaign.
One of the biggest mistakes I see people make is they do not utilize negative keywords at all. Today, I will show you how to add negative keywords to all your campaigns. Then, I’ll show you the difference between the campaign level and the account level. Plus a special bonus for you. I will give you some seed keywords that you can immediately put right into your campaigns.
Watch the video version of this article below:
What is the use of negative keywords in Google ads?
The negative keywords can help you manage your keywords list more efficiently. For the record, you can add about 5,000 negative keywords per list.
However, most people often make the mistake of placing all their negative keywords at the campaign level. This strategy can be confusing in Google ads. I suggest for a start, you manage your negative keywords at the account level, then run a different negative keyword list at the campaign level. It is more practical and manageable to run your at the account level if it applies across the company or the board. I will show you how to do both of these strategies so you will have an idea of how you can properly manage your negative keywords.
Setting up negative keywords at the campaign level
Go to your Google ad account dashboard
Click the Keywords option on the menu (left side)
Click Negative Keywords
Click the plus sign button
From here, you can apply the new set of negative keywords or get the existing negative keywords list.
If you want to add a new set of negative keywords to the list,
You can select Add negative keywords or create a new list
Choose to add negative keywords to a campaign or an ad group. Then select the campaign or ad group
Add your keywords. One keyword per line and make sure that your keywords do not overlap with your regular keywords. If you do this, it will cause your ad not to show
Click save
If you want to use an existing negative keywords list,
Select Use negative keyword list
Choose the campaign that you like these lists to
Check the boxes of the negative keywords lists you would like to use
Click save
Setting up negative keywords at the account level
If you want to create a negative keywords list,
Go to your Google ad manager account
Click the tools icon located on the upper right corner
Under Shared library click Negative keyword lists
Click the blue plus button
Name your list in the List name field
Enter your negative keywords. One keyword per line under the Add negative keywords field
Click save
If you want to edit or remove the negative keywords list,
Go to your Google ad manager account
Click the tools icon located on the upper right corner
Under Shared library click Negative keyword lists
Then you can click the list to edit or remove a list by checking the box next to it, clicking Edit, and then Remove
Final thoughts
When it comes to managing your negative keywords list, you should also regularly look into your search keywords and your search terms section and keep an eye on the keywords there because this is how you can update your negative keywords lists.
