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How To Add Negative Keywords To All Campaigns?

Posted On February 04, 2021

How To Add Negative Keywords To All Campaigns

In today’s article, How To Add Negative Keywords To All Campaigns?, I will discuss negative keywords, which is a very important element when it comes to your Google ads campaign. Negative keywords can make or break your ad campaign.

One of the biggest mistakes I see people make is they do not utilize negative keywords at all. Today, I will show you how to add negative keywords to all your campaigns. Then, I’ll show you the difference between the campaign level and the account level. Plus a special bonus for you. I will give you some seed keywords that you can immediately put right into your campaigns.

 

Watch the video version of this article below:

How To Add Negative Keywords To All Campaigns

What is the use of negative keywords in Google ads?

The negative keywords can help you manage your keywords list more efficiently. For the record, you can add about 5,000 negative keywords per list.

However, most people often make the mistake of placing all their negative keywords at the campaign level. This strategy can be confusing in Google ads. I suggest for a start, you manage your negative keywords at the account level, then run a different negative keyword list at the campaign level. It is more practical and manageable to run your at the account level if it applies across the company or the board. I will show you how to do both of these strategies so you will have an idea of how you can properly manage your negative keywords.

 

Setting up negative keywords at the campaign level

Go to your Google ad account dashboard

Click the Keywords option on the menu (left side)

Click Negative Keywords

Click the plus sign button

From here, you can apply the new set of negative keywords or get the existing negative keywords list.

If you want to add a new set of negative keywords to the list,

You can select Add negative keywords or create a new list

Choose to add negative keywords to a campaign or an ad group. Then select the campaign or ad group

Add your keywords. One keyword per line and make sure that your keywords do not overlap with your regular keywords. If you do this, it will cause your ad not to show

Click save

If you want to use an existing negative keywords list,

Select Use negative keyword list

Choose the campaign that you like these lists to

Check the boxes of the negative keywords lists you would like to use

Click save

 

 

Setting up negative keywords at the account level

If you want to create a negative keywords list,

Go to your Google ad manager account

Click the tools icon located on the upper right corner

Under Shared library click Negative keyword lists

Click the blue plus button

Name your list in the List name field

Enter your negative keywords. One keyword per line under the Add negative keywords field

Click save

If you want to edit or remove the negative keywords list,

Go to your Google ad manager account

Click the tools icon located on the upper right corner

Under Shared library click Negative keyword lists

Then you can click the list to edit or remove a list by checking the box next to it, clicking Edit, and then Remove

 

Final thoughts

When it comes to managing your negative keywords list, you should also regularly look into your search keywords and your search terms section and keep an eye on the keywords there because this is how you can update your negative keywords lists.

 

Bonus download

Download The Universal Negative Keywords

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