In today’s article, How To Advertise Your Business On YouTube, I will discuss how you can get started with video marketing, which is at the moment the most cost-efficient and in demand digital marketing strategy. Particularly, I will discuss with you how you can start advertising your business on YouTube effectively.
Watch the video version of this article below:
YouTube marketing is one of the most in demand in digital marketing today. This is because videos are simply everywhere. Have a look at Facebook, TikTok, and Instagram. All these platforms offer videos as one of their content.
Video content is by far, the most engaging content, it is the most shared content, it is the most memorable content on the planet. Additionally, you can easily position your business on YouTube in front of your particular audience. You can use audience targeting and you can determine interests.
Why advertise on YouTube?
What is great about YouTube advertising is you got an intent-based search. Since Google-owned YouTube, it shares the same algorithm where they track people’s activities and use this information to know who are the people searching for information and searching to buy something.
You can target these people through proper keyword research and to successfully advertise your business on YouTube, you need a careful plan. Here comes the proper steps on how you advertise on YouTube.
How to start advertising on YouTube
We have discussed planning your YouTube strategy carefully. This involves knowing your audience and what you can offer your audience.
You want to build brand awareness and convert leads at the lowest cost.
Brand awareness
In brand awareness, you need to create videos that are memorable and videos that are funny. These kinds of videos are easily remembered by your audience. You want to connect with them using emotions.
For brand awareness campaigns, the key is to run continuous ads that will make your target audience aware of your brand so when they need such service, the first thing they will remember is your company.
Convert leads
For lead conversion, if that is your goal, then you need to design and create a campaign that will target leads. You need also to do keyword research to be able to target the right audience, their intent, and to know how you can also design your YouTube ads.
There are keyword research tools you can use to find the right keywords for your YouTube ads. You can use keyword tools like YouTube search bar and TuBeBuddy, which is a good SEO tool specifically designed for YouTube.
Conclusion
That is my overview of how you can use YouTube to advertise your business. What you need to know and understand in order to run a successful YouTube ad is to be good in keyword research, use tools specifically for YouTube, and create ads that are memorable and funny.
You can do two kinds of campaigns: brand awareness and lead conversion. The brand awareness should continuously run, while the ad to convert leads should have a good target audience and should have good keywords for a successful ad campaign.
