Today’s article on How To Build A High Converting Landing Page, we will learn the key elements of an optimized PPC campaign that will work to attract qualified leads to your website, both at the national and local levels.
Believe it or not, your business’ marketing team can focus on driving online traffic and boosting your conversions to increase acquisitions WITHOUT increasing your advertising budget.
Watch the video version of this article below:
How To Build A High Converting Landing Page
It is easy to fall into the trap of focusing all your efforts into driving traffic to your website without paying attention to your conversion rate.
Improving the performance of your landing pages will result in more acquisitions without increasing your advertising budget.
5 ways to improve your landing pages
1. Define your objectives
Whether it’s more sales data capture viral marketing or simply a branding exercise, knowing what you want to achieve from the start will provide a focal point for your campaign.
2. Know your audience
Being aware of who your ideal customer is enables you to prepare an appealing offer and craft your message accordingly.
Trying to appeal to everyone on the other hand, will result in appealing to no one.
3. Get the design right
You’re dedicated landing page should be specific to your message.
Remove any content or navigation that could distract from your conversion process.
A good landing page design includes:
- Easily scanned content
- Your main message high up on the page
- Includes rich media such as images and video
- Includes a guarantee trust icons or testimonials
- Social media integration
- A professional look and feel
4. A clear call-to-action
Make it obvious to your visitors what it is you want them to do next such as sign up here, download now, like us on Facebook, buy now, or call us today.
Position your call-to-action above the fold and consider using bright colors to make sure it doesn’t get overlooked.
5. Test, measure, tweak
Take time to monitor your activity on your landing pages at regular intervals make incremental changes to test and then measure its effect.
Remember any growth to your conversion rate will improve sales without increasing your ad spend.