In today’s article, How To Convert Website Traffic To Sales, I will discuss to you how to increase your conversions.
In digital marketing, increasing your traffic is just one aspect of a successful marketing campaign. You also need to increase your conversions by converting those traffic into sales.
Watch the video version of this article below:
How To Convert Website Traffic To Sales
When it comes to website sales, remember this: traffic costs you money; conversion earns you money. These two elements go hand-in-hand in digital marketing. Like I have previously said, increasing traffic is just one part of a successful marketing campaign. You need to convert that traffic into sales. Without conversion, your marketing is a failure since you are only spending your money on traffic without gaining customers.
So how do you convert traffic to sales? In the next section, I will share with you my tips on how you can increase more conversions on your website.
How to get better conversion optimization
Keep visitors on your website longer
Did you know that Google interprets the length of time a visitor spends on a website? In fact, the time spent on a website is one of the ranking factors that Google considers. When a visitor spends less time on the website or he clicks the exit button as soon as he lands on the page, then for Google this means that the website is not relevant to the search term.
On the other hand, when a visitor spends more time on the website, Google sees your website as a valuable source of information for the search term.
Thus, your goal now is to keep visitors longer on your website. You can do this through video content. This is the easiest and quickest way to retain visitor’s attention on your website.
There are a lot of advantages when choosing to feed your audience with video content. Since video is very engaging, you can increase your visitor’s time on the site. Additionally, you can also convey your message better with video.
Video content is a good marketing strategy for you to convert more customers.
Get a high site speed score
Site speed is another ranking factor of Google. Your website should have a good page loading speed for a better user experience. Google sees the value of a good user experience and thus when your website is slow loading, it lowers the user experience rate. An this in turn affects your ranking score as well.
You can use Google free site speed checker to know if your site speed is at par with Google’s standards. There are two things that you need to check when using Google’s site speed checking tool: website speed on desktop and website speed on mobile. Your website needs to have a minimum of 90% score on desktop and an 85% score on mobile.
Once you improve your website speed, chances are you also improve your website conversions since you are giving your visitors a good user experience with fast loading website as they browse your pages.
These are the two most overlooked things when it comes to website conversions. A lot of businesses neglect to optimize their website for visitors when you can improve your conversions by tweaking a few things on your pages.
Go ahead and add engaging video content on your website and check your site speed using Google PageSpeed Insights to see an increase in your conversion rate.