Google Maps is probably one of the most useful marketing tools online today. However, this is also one of the least understood digital marketing tools that most businesses miss.
In today’s article, How To Create Google Map Ads, I will discuss with you the importance of Google Maps, how to create one, and how businesses can take advantage of it.
Watch the video version of this article below:
How To Create Google Map Ads
What is Google Maps listing?
The Google Map was initially launched as a form of navigation but throughout the years, it has evolved more than just a place for directions. Now, Google Maps is used by a lot of people to discover places. And by places, this covers pretty much anything from a resident map listing to business listing such as restaurants, hospitals, cafes, museums, malls, and many more.
Because of this feature, Google Maps has become a great platform for businesses, especially for local businesses. Additionally, Google now provides a paid listing for Google Maps, which means more visibility and opportunities for businesses.
Why invest in Google Maps ad listing
I could not stress out more the importance of a Google Maps ad listing to your business. The Google Maps is known for 3-pack, which means there are top 3 listings on the search results for the keyword search terms, which gives the top 3 real estate placement on Google.
Getting on the top search for Google Maps will give you about 90% of search traffic on mobile devices. With the paid listing from Google Maps, the 3-pack is now a 4-pack with paid ads placed on the very top of the maps listing.
This means more opportunities and conversion for local businesses that they can now occupy the top placement in Google Maps through the paid listing. And more, a well-optimized ad can get you more success in your ad campaign. Getting the top placement for mobile results for local searches will give you around 83% click-through rate (CTR).
Tips for Google Maps ads listing
Optimize your ads for keywords
A successful maps listing is dependent on how you choose your keywords and how you optimize your ads around these keywords. I suggest you prioritize and focus more on intent-based keywords as these are the kinds of keywords that are commonly searched on Google when people are looking to buy something or hire a service.
Get more 5-star reviews
Good reviews about your business can get you lots of visitors to your website. People these days are now looking for local listing with more positive reviews. If your business has no reviews yet or you need more reviews, then I suggest you utilize this review software tool to get more reviews to your maps listing.
Utilize Google My Business account
Optimize your local listing online, especially your Google My Business listing. What you need to do is to complete all the important information in your GMB account and make sure you utilize every feature it has such as photos, posts, and updates. This will tell Google that your business is active and you are always updating your listing online, which in turn helps your map listing’s placement.
See your business grow with Google Maps listing. As a local business, this platform should be one of your focuses when it comes to getting traffic and leads. Google has a lot of platforms that you can utilize well online. Digital marketing for local businesses should not be complicated and you can start with Google Maps and Google My Business to promote your company online.