If you’re interested in growing your business and attracting more customers, then I have good news for you because content is king. Search engines respond to good and quality content. If Google sees you as an authority in your space, you will get more online visibility.
In this article, How To Create Great Online Content, I’ll show you how you can publish quality content that is both human-friendly and search engine-friendly.
Watch the video version of this article below:
We got content everywhere on the Internet. People rely online for information. But, what makes good online content for your business?
Simple answer: Video content. Video is at our core! Everything starts with video then you can create blogs, podcasts, and infographics. You have to focus on one medium and push it out to others. Video can become your core. Find what you enjoy and can do well.
However, most people don’t know what online content to create. But you need to always remember that there is no shortage of content. You could easily create 10 videos per day and never run out of ideas on what to talk about.
How do you do this? Let me show you below:
Start with your customers and find out their wants, needs, desires, questions, and fears.
Find out what are their problems and how can you help them with those problems. For example, I know that my audience struggles to create great online content. So I wrote this article on how to help my audience create high-quality content.
Look for content ideas.
You can scout for content ideas on these websites if you’re struggling on how to create great online content:
Answer The Public
It’s a great resource and you can make an unlimited number of searches for free. Make sure that you download and save the search results that you get because you can only get a certain number of content ideas for free. on this site. Once you get the ideas, have your copywriter create a video script or blog.
Quora
Great website for finding topics that users want to know since this site is loaded with questions from people looking for answers. So if you want ideas on how to create great content for YouTube or any other online platform, go through the questions that people are asking.
Our business is on digital marketing and we have a video library of over 100 videos on digital marketing, Google Ads, and video marketing. When we see a question asked that we’ve recorded a video on, we can answer the question and post a link to our blog that has the answer to their question.
Similar to Quora, Reddit is also is a great source. Redditors are passionate about the platform and there’s a lot of questions you can find for your content creation.
Google Trends
Google Trends is brilliant for creating great content that people are talking about right now. You can take advantage of controversial topics, spiking topics, and content that can potentially go viral because of the massive volume of searches.
Market your online content.
And finally, the secret to great content creation is marketing your content. Even if you have good online content but no one is reading it, it won’t help you convert readers to sales at all.
So you want to get it out in front of your audience, then there is nothing better than running it as YouTube Ads.
YouTube Ads allow you to generate leads, drive traffic, build awareness, or website visits. Specifically, the “in-market” and “affinity audiences” allow you to put your message in front of people who are interested in your topic. I personally create content on Google Ads, and when I want to promote a video, I target people who are in the market for digital marketing and actively searching right now.
And that’s my overview on how to create great online content. I hope you’ve learned at least one thing in this article. See you next in the next blog post.
