In today’s article, How To Do Google Ads Keyword Research?, I will be discussing with you how you can improve your overall performance and lower your cost per click with good keyword strategy.
I will be sharing how good keywords for Google ads can help with your overall campaign performance. This alone can save you money, time, and most of all helps deliver best results and more profits.
Watch the video version of this article below:
How To Do Google Ads Keyword Research
Why do keyword research for your ads?
Running an ad campaign can be made simpler when you know what you are doing. Oftentimes, people spend a lot of their time analyzing a lot of numbers when it comes to improving their ad campaign strategy. While there is nothing wrong with this, however, most of the time they overlook the most important key to a successful ad campaign and that is keyword strategy.
Yes, spending time doing keyword research and carefully selecting the best keywords for your ads is very important. The right keywords alone can improve your campaign performance, even lower your ad costs.
If you do not know how to do this, continue reading below as I show you how you can conduct your keyword research within your Google ads account.
How to use the free Google keyword planner in your Google ads account
Access: Go and login to Google ads, click the Tools icon, then go to Google Keyword Planner.
Use: The Google Keyword Planner is very easy to use. To start discovering new keywords, you can search by simply entering the keyword on the search bar or you can choose to enter a domain or link to look for keywords used by a particular website.
Interpreting results: Once you hit enter, the keyword research tool will provide you with results related to the term that you entered in the search bar. If you use a domain instead, it will give you the commonly used keywords for that domain or website. The results are pretty much straightforward. I prefer to look at the search trend for each keyword that I think is best for my ads campaign since this data will determine what the keyword trends are in my industry and I can adjust my ads campaign based on the trends.
Another data that you should also look at is the bid section to see your competition. The bid section will tell you which keywords are popular. The higher the bid means the keyword is probably converting well too. But take note that the bid prices vary on the niche and industry. Most popular and evergreen industries usually have higher bid prices.
Bonus keyword research tips
Include location when searching for your target keywords
Geo-target keywords are very important when it comes to local search. You need to check if there are geo keywords that are worth utilizing in your Google ads campaign.
Download the keywords you have gathered and save everything in a spreadsheet
Gathering all your keyword research data in spreadsheets makes it a lot easier to check your keywords and make changes when necessary. Remember that keywords change every time and you may need to look at your list from time to time to update your keywords.