In today’s article, How To Find Low Competition Keywords With High Traffic, I will be discussing how you can conduct your keyword research to get more traffic to your website.
When it comes to keyword research, there are different tools and methods that you can do to get keywords for SEO, for Google ads, or for both. The tool and strategy will really depend on what your goals or objectives are.
Watch the video version of this article below:
The Google keyword planner tool for Google ads is my most favorite tool as this is a free tool that you can use that is straight from the source, which is Google. It is easy to use and helps you find a lot of good long tail keywords.
Keyword research for SEO
For SEO, I personally use Mangools, which is a paid but inexpensive tool for doing keyword research for SEO. In the dashboard, I like to look at the trends for my keywords to check how consistent the traffic is for a certain keyword.
Another thing I look into is the number of searches and arrange my keywords from the top number of searches to the least number of searches.
There is also cost per click column and although this column is more for paid searches, this will provide you with an insight of how competitive the keyword is in terms of paid search.
There is also a column for keyword density, which tells you how competitive a keyword is. I suggest you start looking at the bottom and see which keywords are good for you and at the same time less competitive.
Keyword research for Google ads
To use the Google ads keyword research, log in to your Google ads account > go to tools and settings > click the keyword planner
One you are in the keyword planner, you ca type in at least 2-3 core keywords to start your search. Then you can customize your search results based on location.
The keyword planner provides you with the results including information on average monthly searches, competition, and page bids.
When it comes to choosing your keywords based on cost per click (CPC), do not hung up so much with CPC value of the keyword. The CPC value here is just a vanity number. You still need to consider one more value to determine the real CPC for the keyword. The other value is the conversion rate.
Conclusion
The keyword research is important for both SEO and Google ads. You will need to know your audience intent to be able to properly choose the right keyword that converts.
For Google ads, it is important that you also choose the right keywords without getting hung up on the CPC value. Consider this value as a vanity value only and you should compute your CPC with the conversion rate value. This is how you determine your Google ads cost.
