Hey everyone! In today’s article, I’ll be showing you How To Find Negative Keywords In Adwords, and I’ll give you my top tips on how and when to use them to help you save budget and get better results in your Google ads campaigns.
There’s more than meets the eye when it comes to negative keywords. The biggest mistake I see is campaigns that do not use negative keywords or set them at the start but fail to keep up with them and weeding them out of your campaigns.
Watch the video version of this article below:
How To Find Negative Keywords In Adwords
To peak in your account and see your negative keywords you go here:
To see your keywords go here:
Scroll by amount spent and look for those keywords that can be causing your campaign to waste budget.
Let’s say you’re a swimming pool contractor setting up your Google Ads campaign, and you’d like to show up on Google searches for pools or swimming pools.
If not setup correctly with negative keywords a searcher hits your ads when searching for pool table.
So, improve your campaign quality with adding negative keywords. In this example, the word ‘table’ would be a great negative keywords for the pool contractor.
To help you make negative keyword setup easy, I’ve included a link to my own Universal Negative Keywords List of 1,000 negative keywords that every campaign should consider using.
It will help keep your campaign healthy and avoid paying for unprofitable clicks like “free” or “cheap”.
When using your Google ads negative keywords, you also use modifiers to give Google more specifics on the negative keywords for which you do not want your ad to be shown for.
Some examples are:
- [brackets] represent a keyword in exact match
- “quotations” represent a keyword in phrase match
- +pluses +represent a keyword in modified broad match
- no notation at all indicates standard broad match
- -minus -symbol before a keyword indicates a negative keyword
Finally, you may also want to organize these words by themes, like different products or services you offer.
You can have up to 20 negative keyword lists in your account and up to 5,000 negative keywords per list
Once you create your negative keyword list, you can apply the list to multiple campaigns at once.
Later, if you need to add a new negative keyword to those same campaigns, you can just add it to the negative keyword list, and the change applies to all campaigns that share the list.