Online video is now very accessible and hugely popular proving itself as an effective way to improve customer engagement, increase brand awareness, and attract search engine traffic.
In fact, a video makes it 50 times more likely that you’ll get a front page of Google result, making it a very attractive way to get your message seen and heard.
In this article, How To Increase Engagement On YouTube And Social Media, we will cover the five tips that will help prepare you for a successful video marketing campaign.
Watch the video version of this article below:
5 video marketing tips
1. Proceed with purpose.
Establishing your objectives is an ideal starting point for your video marketing strategy, enabling you to successfully integrate video into your broader content marketing plan.
2. Educate rather than advertise.
Videos that enlighten and educate are more likely to appeal over a commercial. A video series answering common questions is a great place to start and will help demonstrate your expertise.
3. Don’t let your video sabotage your message.
Regardless of how great your message is, if your viewer can’t see or hear what’s in your video, it won’t matter. You don’t have to be a film pro but the right lighting and stability will help in delivering your message.
4. Don’t forget a call-to-action.
Make sure your video includes a call-to-action, leaving your viewers in no doubt what to do next. Include your contact details in case your video is shown on websites other than your own.
5. Upload, embed, and share.
Your video is ideal to share from your website, social media profiles, blog, emails, and more. Additionally, use the best practice search marketing methods to increase exposure from Google and YouTube.
Conclusion
If you are not investing in video as part of your digital marketing strategy, you are missing a great opportunity to engage your target audience, expand your brand, and boost sales.
