65 percent of all clicks made by users who intend to make a purchase go to paid ads.
There is nothing on earth that drives more leads than Google ads.
In this video I”ll show you how to measure Google ads performance the 3 most important numbers that anyone running Google ads MUST know
If often get calls from people running Google ads who are worried about the lack of performance and get hung up on data that doesn’t really matter.
There are so many numbers in the ads dashboard you can run extensive reports and you can get stuck on things like if you click through rate is enough or another big one is what your CPC’s are.
Those are important but they are vanity numbers. The bottom line of measuring Google ads performance is the bottom line. What is it costing you to acquire a new customer and how much revenue are you generating.
When you know your numbers you can easily scale a campaign.
How To Measure Google Ads Performance
