Hey in this video I’ll be showing you how to optimize Google ads for conversions. This is part 2 to yesterday’s training where I showed you how to optimize Google ads for phone conversions, today I’ll be walking you through optimizing for website conversions.
Imagine trying to fly an airplane at night with no instruments. It’s dangerous, it causes visual distortion and many airplanes have crashed as a result of visual distortion after having problems with the gauges.
I’ve seen many Google ads campaigns fail, not because of lack of customers searching or CPC’s too high, the biggest reason I see campaigns fail is because of bad data.
Your Google ads will only be as good as the data you have to navigate the campaign with. So your Conversion tracking must be spot on so that you can see what’s what’s working and what’s not working in a campaign.