In today’s article, How To Optimize Google Ads For Conversions [PHONE CALLS], Google Ads conversion tracking is one crucial to any the success of a good advertising campaign. So, I’ll be showing you how to optimize Google Ads for conversions.
Watch the video version of this article below:
How To Optimize Google Ads For Conversions [PHONE CALLS]
Your conversion goal is the heart of your campaign. Google Ads has so many gauges and levers that it’s very easy to distort data and impossible to bring a campaign back in line without good, clean data.
That’s why I’m always saying that setting up a good quality conversion action is what will keep you safe and your campaign healthy and profitable in the long run.
There are several tracking conversions available such as website, app, phone calls and import. Today, we will tackle about phone calls.
Setting up tracking conversions using phone calls
To set-up the tracking conversions with phone calls, click the option “Phone Calls” and then from the “Select the source of phone calls you like to track” section, you have these to choose from:
- Calls from ads using call extensions or call-only ads
- Calls to a phone number on your website
- Clicks on your number on your mobile website
Just click continue to set-up the rest of the conversion settings. Under Category, just opt for “phone call leads” option since this is a phone call conversion. The rest of the options are irrelevant as you are only tracking the phone calls for this setting.
Another thing to remember is you should now the value per phone call and have that filled-in. This is a simple math and it is easy to find the value. Here’s how:
For example, you got 100 visitors to your website. Out of these 100, you got 10 leads or phone calls. Then out of these 10 calls, you got 3 sales. The average order is valued at $600. The formula to follow is:
So that should be:
It’s okay if you are just starting with Google Ads and you have no valid value as of yet. What you can do is to do your best to guess the values and you can come back anytime to edit your tracking conversion once you have the real values based on your campaign results.
Moving to the “Count” section, I suggest you tick the “every” option as the default since this counts one lead per “every” action. You may have a different need on your campaign so if this is the case, try to analyze which option suit your needs more.
Once you have completed all the settings on this page, click continue to proceed to the Tag setup.
For this section, I normally always pick the Google Tag Manager option. It is important that you first set-up the Google tag manager if you choose this option.
Once this section has been set-up, you can proceed to the next page and click the Done button.
This is how you optimize Google Ads for conversions. It is very easy and it only takes less than 5 minutes to set this up and running.