If you are not taking advantage of using YouTube videos for lead generation, you are missing out on a lot of potential business.
With regards to this, people often ask how to promote a YouTube video when you have zero subscribers. So in this article, How To Promote Your YouTube Video When You Have Zero Subscribers, I am going to show you how you can grow your subscribers from zero to a hundred, thousands, and more subscribers.
Watch the video version of this article below:
YouTube comes in a lot of different formats:
- content producers
- consumers
- marketers/businesses
All three of these communities come together to form the second largest search engine to date. No wonder why content creators with thousands, even millions of followers, especially those with high-valued subscribers, use YouTube to make money and monetize their business.
But what about those average businesses who do not have a creative team with them to help them with video creation and publishing?
If you are one of these businesses who also want to be in the game, here’s how you promote your YouTube channel and build from zero to a hundred and more subscribers:
How to start growing your YouTube channel fast
Run paid ads for your content
Utilize the YouTube ads platform. This is one of the most powerful lead generation tools out there. You can create videos and run them in a variety of places and ad formats like in-stream ads, bumper ads, skippable ads, and non-skippable ads.
Target the right audience
The great thing about YouTube ads is you can place your videos in front of people who have a common interest or a certain passion. You can check out affinity groups, affinity audiences, and also the geo-target feature to target people who are gathered in a certain area.
YouTube’s audience targeting provides you with specified targeting and tools that you can use right away. This means that you can put the right message in front of the right person based on the “consumer’s intent” that YouTube gathered for you.
Pay as low as 2 cents per view from ads and get sales
Another great thing why you need to start running YouTube ads is because it’s underutilized. The ads platform offers an affordable way to promote your business or video content.
You can see in one account we have below, we are getting clicks for just 2 cents per view. We had 284,000 views under our video campaign. You can also see here that 47% of people who watched our video is interested in our content. That is a good number for an average of 2 cents click per view (CPV).
Now back to you
Your goal now is to get tens of thousands, if not hundreds of thousands of viewers just like that to promote your business to thousands of potential new customers for just two cents per view.
You do not have to worry if you’re not a content creator or if you have zero or fewer subscribers. You can shortcut your way to showing your content to the right audience through the YouTube ad platform.
Just create different videos, using different message hooks and test your ads campaign. It is important that you track your campaign to know how your ads are performing and how they’re resonating with your audience.
