In today’s article, How to Setup A Google Remarketing Tag, I am going to discuss what the Google ads remarketing tag is, why you need it, how to set it up, how to test it, and more importantly how to grow your business using the remarketing tag by Google.
Watch the video version of this article below:
How to Setup A Google Remarketing Tag
Google’s remarketing tag is one of the most underused tools that I see anywhere when I look into ad campaigns. When it comes to running Google ads, you need to check if your ads are well-optimized, if your ads are properly running and targeted, and if you are following up on hot leads.
But most of the time, I don’t even see a remarketing tag used or activated. I don’t see this feature built into the marketing campaigns. This will result in a huge waste of money.
If you don’t have your remarketing tags properly configured and utilized, then you are probably paying more. If you are spending more than you convert customers, then your business won’t ever be a success using Google ads.
Remarketing tag is very important in lowering your ad costs since you are not wasting any paid click by retargeting people who already clicked on your ads and successfully converting them to customers,
How do you set up your Google remarketing tag?
You need to start with Google Analytics and link your Analytics to your Google ads manager. To do this, go to property settings then create a new link group. Choose the add account number.
Once you have connected your Google Analytics to your Google Ads account, then you may start creating your audiences. We are doing this so you can specify the right audience you want to target.
Once you come to the goal section, I would recommend that you the goal where people scroll over 75% and spend more than a minute or more on your page. You may also specify as a goal the people who watch videos on your website or people who are coming back to your website within 30 days.
The next step is to configure the destination when people clicked on your remarketing ad campaign and then you can publish the ad.
The next step is to create the remarketing tag. Go to property settings and copy the number that you see indicated. Then go back to the tag manager and click new to enter into the steps on how you configure your remarketing tag
These are the steps on how you connect your Google Analytics account to your Google Ads account to setup your remarketing tag. From your tag manager, it’s easy to just get the code and then put it up on the site.
I hope that you’re able to increase the profitability of your Google ads campaign by using the remarketing tags so that Google allows you to set them up and watch how your profitability grow by being a big fish in a small pond and by having a big presence in front of your customers.