The Google Guaranteed Program is one of the best features in Google because business owners are charge per lead not per click. In this article, How To Setup Google Guaranteed,I will show you how you properly setup a Google Guaranteed program account and will also cover the 9 steps that you need to know to run a successful Google Guaranteed Program.
Watch the video version of this article below:
Google Guaranteed ad is what you see on the topmost page of Google search, which is a huge shift in how Google do pay-per-click or pay-per-lead.
Here is how it works: you set a budget that you want to get based on the number of leads that you want to get in a given week. Sometimes, you spend more than your set weekly budget, but you can never spend more than what you have set in your maximum budget. Like what was previously mentioned, you are only charged per lead. Another great thing about Google Guaranteed Program is you can file a dispute anytime should a charged lead did not convert on your end. You just send Google a recording of your dispute, and if Google found the dispute credible, they will give your credit back.
How to setup Google Guaranteed Ads
Step 1: Enter billing and service areas
Simply provide your services areas that should match up the services areas mentioned on your website.
Step 2: Enter the days and hours of your call availability
The days and hours you mention in your Google Guaranteed Ad should match the details that you set on your website as well as your My Google Business listing.
It is also important that you have customer support ready to answer calls based on the days and hours that you’ve set. If you are not able to meet this and have missed several calls, then Google may suppress your ad visibility and you will get fewer leads over time.
Step 3: Set the budget
Set the average weekly budget and the number of leads.
Step 4: Enter the categories of services you provide
You can simply select the given categories provided by Google. Be specific on the list of services so you get quality leads as well.
9 tips in setting up and running Google Guaranteed ad
Make sure you are qualified
This means that you need to prepare important documents such as a business permit, licenses, and insurance. Google will ask these from you upon application.
Set up a Google My Business Page
Do this if you have not done it yet. Make sure that you complete all needed details in GMB, including posting high-quality photos, getting good reviews, and utilizing the update and post features. The more information you provide in your GMB, the better it is for your business. Make sure that you also provide the same information such as company name, logo, contact information, list of services, and business hours on your GMB and on your website.
Get 4-star+ reviews on Google My Business Page
If you have no review yet, better get quality reviews by using reputation software. The same goes for low score reviews. You need to improve your reviews so when you get leads, customers will trust your company easily just by reading your customers’ reviews.
Be prepared for a background check
Be prepared to undergo a business entity check as well as a business owner background check.
Be prepared for employees check
This applies to certain industries only like electricians, garage, door locksmiths, HVAC, and plumbing. The employees who will render services to customers will also be a background check. There may also be a video conference to check the facilities of the business.
Get help from reputation software
For accounts that need high customer reviews, it is best to seek help from a reputation software company to get you better, high-quality reviews for your business.
Fast page load speed
Make sure that your website loads fast both on desktop and mobile. Website page speed is also considered as a factor for Google when it comes to your Google Guaranteed ad visibility. Google prefers fast-loading sites. It is suggested that you fix your website speed and make sure that your speed loads within 1 second or less. You can use the Google speed test here to check.
Overdeliver
Customer service is also important. If Google recognizes your good customer service, it will reward you with more leads.
