In this article, How To Use Google Adwords Extensions, we will discuss what Google Adwords extensions are, why you should always be using them in your campaigns and how they will help your Google ads campaigns perform better and more profitable.
Watch the video version of this article below:
Google Ads extensions are FREE online real estate that you can give you bigger more prominent ads. But if you don’t set them up, then your ad will default to a minimal text only ad and that’s it.
Sitelinks don’t cost anymore to use, you just have to make sure you set them up. Here are 9 extensions that you should be using:
9 Google Ads Extensions
1. Sitelink extensions
These extensions are clickable links to to specific pages pages that are related to the text. For example, a pricing page, testimonials, or a free demo all can work very well here. This is free real estate. You’ll see competitor ads with only the base description all day long, this gives your ads a huge advantage. Always setup your sitelink extensions.
2. Location extensions
A location extension is listed on its own separate line – again giving you more real estate for free. It’s increasing the entire ad’s size and on mobile you get a link with directions to your business. And if you have great reviews, then you can display them here.
3. Call extensions
These Include a clickable phone number in your ad that people contact you with in one click. And Google offers call conversion tracking in order for businesses to track their call extension data.
4. Callout extensions
Are additional text that allow you to “callout” features or services. they also increase the size of your ad for more free real estate and they are great for telling the customer about your important features or services. The Callout extensions are separated by a dot in as you can see here.
5. Structured snippet extensions
Structured snippet extensions are identified by a colon and highlight specific aspects of your products and services. These ad extensions provide context of your products and services before visitors click through to your site. Each snippet contains a header and list of features you would like to highlight.,
6. Price extensions
They appear below text ads on both desktop and mobile, and can display as a set of up to 8 cards that people can view to see different options and prices. Again more really great free real estate.
7. Promotion extensions
Enable you to highlight sales or promotions for people searching for the best offers. They appear below your ad, marked by a price tag icon, or the special occasion in bold copy.
8. Seller ratings extensions
If you have great reviews, this extension will allow you to show them off and good reviews get customers to choose you versus your competition.
9. Dynamic sitelinks
Are an automatic extension format that allow prospects to see features that matter most to them. Google machine learning is ver powerful and dynamic extensions allow Google’s algorithm to help you get your best ad in front of people likely to covert.
Conclusion
Google ads can be tough and you have to have an edge over your competition. Adding the right extensions to your Google ads campaigns will give you an edge. And help you drive clicks, leads, and conversions like never before.
