In today’s article, How To Use Google Customer Reviews With Google Ads, I’m going to discuss about Google customer reviews, why they are important, and how you can use them in your business.
Watch the video version of this article below:
How To Use Google Customer Reviews With Google Ads
People get confused all the time about the difference between Google reviews and Google seller ratings. These are two completely different things and they’re used in two different scenarios. Another thing is people often asked me why their Google reviews not showing up in their ad accounts?
Customers’ reviews are a huge part of any business that wants to continue to grow and to succeed because people trust them.
82% of consumers say that they use reviews before making a buying decision. This means that people are checking a business out and it really makes a huge difference to have a 5-star rating and good reviews online to get people to trust your business.
Your business can benefit from using these services by Google: Google My Business, Google 3-pack, Google maps, Google ads, and Google shopping.
Google My Business (GMB)
When you have a GMB profile and somebody search for your business on Google, this profile will appear first on the search results along with other information such as your contact information and your Google reviews.
Make sure that your Google My Business is properly optimized, which means you have at least 10 images, you completed your business description, and you have utilized your keywords.
Another important place is Google Maps listing. Get the benefit from Google Maps listing especially if you are a brick-and-mortar business that listing your business with directions using Google Maps is convenient for people who like to visit your store or company.
Another important place to get your business listed. Under organic 3-pack, you can show all the places where your business is operating as well as all the reviews are imported in this section.
If you like to get ahead of the competition and convert leads fast, then I highly suggest you utilize the Google Ads feature. While your business can appear on the top of the search results in Google, you can get more successful leads by running your ads to those who are very interested in your service and you can get more customers and better reviews over time with Google Ads.
The Google shopping network has its own seller reviews called the Google seller ratings. These reviews are different from the GMB reviews that you see.
Some of our clients often ask me that they do not see their seller reviews on Google when running their ads. To resolve this problem, you need to have these reviews set up and linked with your ads account.
You can follow the set-up instructions here.
If you want to grow your seller ratings and you want your seller ratings to show up, then what you do is you set up the reviews under Google customer reviews. This is free and it connects your site to post purchases and Google automatically will aggregate those reviews for you, collecting them, and validating them.
And that’s the difference between Google local reviews and Google seller reviews. Your business may need just one of these review tools, or you may need both, depends on your industry.
So if you are a local business and you’re looking to really enhance your Google reviews, you need to provide a great service to your customers and get these customers to review your services.
You can also use an automation review software where you can fully automate your reviews online so no chance is wasted getting all those reviews up on your Google My Business profile or your Google Shopping review profile.